| Modern Drunkard Magazine |
Article Index for Modern |
Website Links For Modern |
Information AboutModern Drunkard Magazine |
| CATEGORIES ABOUT MODERN DRUNKARD MAGAZINE | |
| satirical magazines | |
| lifestyle magazines | |
| denver, colorado | |
| drinking culture | |
| american magazines | |
| publications established in 1996 | |
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''Modern Drunkard Magazine'' is a bi-monthly glossy color Periodical promoting the "functional Alcoholic 's" lifestyle. Created in 1996 , it has slowly gained notoriety, and currently enjoys a circulation of roughly 50,000. The magazine's creator, Frank Kelly Rich , is also listed as the publisher/editor. Based in Denver, Colorado , ''Modern Drunkard'' runs advertisements from Bars in Denver, Minneapolis , and Philadelphia as well as companies selling drinking supplies. The theme of the magazine - a celebration of Wisdom," and "You Know You're a Drunkard When..." Although the writing is often of a humorous nature, it is difficult to deny the earnestness with which the magazine supports the drinking lifestyle. Occasionally the magazine will expand on its regular "Booze in the News" feature to focus on a particular alcohol-related issue, such as the shrinking Proof of a bottle of Jack Daniel's or MADD 's definition of an "alcohol-related driving fatality." The magazine's artistic style is reminiscent of popular 1950s "men's action" Pulp periodicals, with artwork depicting tough, lantern-jawed men and sultry, buxom women. ''Modern Drunkard'''s rebellious Standard features a Martini glass with an olive above two crossed swords. Three letters, M, D and M, appear on the flag and stand for "Modern Drunkard Magazine." The magazine's website sells paraphernalia bearing its logo and/or phrases related to the magazine itself and to the liberal consumption of alcohol. SEE ALSO EXTERNAL LINKS
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