| Michael Adams (author) |
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Information AboutMichael Adams (author) |
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Education: 1968 - BA in Political Science from Queen's University 1970 - MA in Sociology from the University Of Toronto In 1970 he co-founded Environics , an international group of companies that track social tends and how they can effect business and public policy. Since 1997 he has written a series of books exploring social trends in Canada and the United States:
Of his books, Fire and Ice has received the most attention in Canada. For Fire and Ice, Adams interviewed 14,000 Americans and Canadians and reached the conclusion that, "fundamental values, motivations, and mindsets where changing." The book is considered controversial in some circles, usually by those with a vested interest in Continentalism . Since its publication in 2003, a number of surveys have been done to try and disprove the thesis. A key point often overlooked in critiques of the book, is that Adams makes the distinction between older Canadians and younger Canadians. Older Canadians, he argues, through a shared 20th century history (Great Depression, WW2, Cold War, etc.) do have similar "values" with their American counter-parts, however, the current generations don't have this same connection, owning to a number of social and historical factors, and, therefore, seem to be evolving in different directions. In 2004 Fire and Ice won the Donner Prize , a Canadian award for public-policy literature. REFERENCES
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