| Meaty Cheesy Boys |
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Information AboutMeaty Cheesy Boys |
| CATEGORIES ABOUT MEATY CHEESY BOYS | |
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COMPOSITION The band was comprised of five members, each obviously selected to meet a different Archetype in the boy band formula. In addition, their names were each just two initials, leading to confusion.
Though their profiles on the website and in the advertisements list them as having different favorite colors, goals and activities, they all list "The Ultimate Cheeseburger" as their favorite food. Their manager and owner was Jack the traditional talking head mascot for Jack in the Box. CAMPAIGN Apollo Interactive was the advertising agency that conceived of this concept. In addition to the regular TV spots, they created a network of websites to promote the band's image, including a site for "The Carnivores", a professional Football team also owned by Jack. INTERNET BUZZ The campaign used several internet tools in innovative ways, and many of these techniques are still used to promote fake bands and create a fake sense of buzz for fictional products in new movies and tv shows. The website featured fake testimonials from Fans Gushing about both the band and the cheeseburgers they endorsed. There was also a place to send e-mails to the bandmembers, after which you would receive a series of obviously fake e-mails generated by form, ostensibly from the bandmember of your choice. This campaign was similar to the one used to promote Calvin Klein 's CKone fragrance. TRIVIA
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