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In 1984 , MAC was established in Toronto, Canada by its founders Frank Toskan and Frank Angelo . Toskan was a make-up artist and photographer, while Angelo was a business man. They both recognized the missing element of a versatile and reliable cosmetic to be used in fashion photo shoots. The intense lighting used and glare from it caused a lot of make-up to be lost in photography, so the two set to develop a line that was strong enough for these photoshoots and broad enough to provide new colours and products for make-up artists' creative use. Co-founder Frank Angelo passed away on January 12 , 1997 . M.A.C. has 3 social initiatives, ''The M·A·C AIDS Fund'' founded in 1994 , ''M·A·C Cruelty-Free Beauty'' and ''Back to M·A·C Recycling''. MAC is now owned by Estée Lauder Companies and based in New York City . MAC PRO membership is exclusive to professionals in the industry. Spokespersons and models in the past have included:
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