Information AboutLloyd (car) |
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Norddeutsche Automobil und Motoren GmbH was a German brand created in 1908 and was owned by the Norddeutsche Lloyd shipping company. The factory was in Bremen . 1908-1929 The first cars were licence built Kriéger electric vehicles. Petrol engined models followed in 1908 with 3685 cc engines. Few were made. In 1914 it merged with Hansa to become Hansa-Lloyd Werke AG. Most of the cars made by the new company were sold as Hansa with the Hansa-Lloyd name attached to commercial vehicles although two cars, the 4 litre Treff AS and the 8 cylinder 4.6 litre Trumpf AS were badged as Hansa-Lloyds. The company was integrated in the Borgward group after the purchase of Hansa by Carl F. W. Borgward in 1929 and car production ceased. 1950-1963 Lloyd as a name only entered mass production of cars and light trucks in 1950 with the company becoming Lloyd Motoren Werke GmbH still in Bremen. The very first cars (Lloyd 300) were wood and fabric bodied with steel construction taking over gradually between 1953 and 1954 (Lloyd 400). The Lloyd 250 was called "Prüfungsangst-Lloyd" (i.e. "Lloyd for exam nerves") due to his appealing to owners of older driving licenses, who would have had to pass a new driving test after a legal reform in the mid-fifties, had there not been cars with a cubic capacity of 250 cc or below. With a power of only 11 hp (DIN), the designers saw a need for saving weight, thus offering the LP 250 without a backseat, bumpers, hub caps and trims in the standard version. But most buyers ordered the LP 250 V with these features as optional extras. Looking at it by and large, the vehicles matched the need for small and cheap cars that was characteristic for post-war Germany and reached a comparatively high standard in comfort and reliability, thus rising to third rank in the annual licensing statistics for several years in the 1950s with only Volkswagen and Opel ahead. In spite of this success, there was only few prestige to be gained by driving a Lloyd. In the vernacular, the Lloyd 300 was called ''"Leukoplastbomber"'' due to the owners' habit of repairing nicks in the fabric of the body with sticking plaster called LEUKOPLAST®. A contemporary derisive verse went ''"Wer den Tod nicht scheut, fährt Lloyd"'' (i.e. ''"He who can stand mortal fear, owns a Lloyd"''). The parent company failed in 1961 but cars were still made up to 1963. By this time, the LP 900 was named "Borgward Arabella" instead of "Lloyd Arabella". MODELS Pietro Frua designed a nice coupe on the basis of the Lloyd Alexander, which was presented at the Turin Motor Show in November 1958. It had no connection with the British Lloyd active between 1936 and 1951. EXTERNAL LINKS |
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