Information AboutLeo Burnett |
| CATEGORIES ABOUT LEO BURNETT | |
| 1891 births | |
| 1971 deaths | |
| burials at rosehill cemetery, chicago | |
| people from chicago | |
| copywriters | |
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Leo Burnett ( October 21 , 1891 - June 7 , 1971 ) was an Advertising executive famous for creating such icons as the Jolly Green Giant , the Marlboro Man , the Pillsbury Doughboy and Tony The Tiger . BIOGRAPHY Born in St. Johns, Michigan , he studied Journalism at the University Of Michigan . His first job was as a reporter at the '' Peoria Journal '' in Peoria, Illinois . In 1917 he moved to Detroit , where he went to work for the Cadillac Motor Company as a Copywriter . After a marriage to Naomi Geddes in 1918 he moved to Indianapolis, Indiana , where he worked for an Advertising Agency from 1923 - 1930 . In 1935 , he created his own agency - now known as Leo Burnett Worldwide . During the 1950s he moved his agency to Chicago . He was inducted into the Copywriters Hall of Fame in 1961 , and retired in 1967 . Burnett followed Walter Lippman 's philosophy of creating an image around the product. Until his time, advertising centered on long text descriptions of the product, with detailed arguments as to why it was better than competing products. Burnett concentrated on style, creating icons as a symbol of the product. His biography is available on the web. His daughter Phoebe Snetsinger was one of the world's most famous Birdwatcher s during her lifetime. |
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