| Laura Betterly |
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| spamming | |
| betterly, laura | |
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METHOD Unlike other mailers, Betterly insisted she did not forge headers, route messages through outside servers without permission, or use any of the other tricks that have drawn criticism of the spamming community. She also refused to send messages advertising adult products or services, or anything she believed to be illegal. She claimed to only possess the addresses of people who had expressed a desire to "know more" when signing up to other online services, and that she would honor any requests from recipients to unsubscribe from further mail. She was interviewed by the Wall Street Journal in 2002, an offhand comment resulting in her being dubbed the "Spam Queen". Estimates indicate she may have earned at least US$ 200,000 per year; she insisted she was "just trying to make a living like everyone else." {Link without Title} However, despite Betterly's claims of using only legal methods, Data Resource Consulting lost a legal case in Kansas small claims court on 09 September, 2003. They were found guilty of 52 violations of KS 50-6,107, the commercial electronic mail act, including: #Failure to place ADV: in the subject line #No company address or 800 phone number #A non-working unsubscribe link #Obscuring the point of origin or transmission path {Link without Title} CHANGE OF TACTICS Betterly announced her retirement from the bulk commercial e-mail business on 10 October 2005 , referring to spam as "a four-letter word" and stating that bulk emailing had deteriorated into "a bunch of unprofessional, ineffective scams" due to its negative image {Link without Title} She has since moved on to taking her company public in 2005, reveals they received another $1 million in funding for expansion. |
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