| Journal Of Business-to-business Marketing |
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Established in 1991, the Journal of Business-to-Business Marketing is a quarterly publication of Haworth Press that fosters the evolution of business marketing thought based on relevant and rigorous research. The policies and double-blind review process at JBBM are designed to lead to the development and dissemination of best business marketing concepts, methodologies and practices. It is JBBM's mission to promote their use by commercial enterprises, institutions, government and resellers for the enhancement of industry and society at large. JBBM publishes articles on a variety of issues contributing to the advancement of the science and art of business marketing. These articles may focus on theory development/enhancement, methodology or managerial practice. The journal's readership includes business marketing practitioners in all industries and educators at all levels who are concerned with business marketing theory, methodology and practice. Editorial offices of the journal are at the Zicklin School of Business, Baruch College, City University of New York. |
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