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Intranet Strategies




In Business , an intranet strategy is the use of an Intranet and associated Hardware and Software to obtain one or more organizational objectives. An ''intranet'' is an access-restricted Network used internally in an organization. An intranet uses the same concepts and technologies as the World Wide Web and Internet . This includes Web Browser s and Servers running on the Internet Protocol Suite and using internet protocols such as Ftp , TCP/IP , HTML and Email .


ROLE OF INTRANETS


Intranets are generally used for four types of applications:

1) Communication and collaboration

  • send and receive e-mail, faxes, voice mail, and paging

  • discussion rooms and chat rooms

  • audio and video conferencing

  • virtual team meetings and project collaboration

  • online company discussions as events (e.g., IBM Jams)

  • inhouse blogs



2) Web publishing

  • develop and publish hyperlinked multi-media documents such as:

  • ---policy manuals

  • ---company newsletters

  • ---product catalogs

  • ---technical drawing

  • ---training material

  • ---telephone directories

  • 3) Business operations and management


  • centrally administer all network functions including servers, clients, security, directories, and traffic

  • give users access to a variety of internal and external business tools/applications

  • integrate different technologies

  • conduct regular user research to identify and confirm strategy (random sample surveys, usability testing, focus groups, in-depth interviews with wireframes, etc.)



POTENTIAL ADVANTAGES OF USING INTRANETS


  • reduces printing, distribution, and paper costs - particularly on policy manuals, company newsletters, product catalogs, technical drawings, training material, and telephone directories

  • easy to use - no specialized training required

  • inexpensive to use (once it is set-up)

  • moderate initial set-up costs (hardware and software)

  • standardized network protocol (TCP/IP), document protocol (HTML), and file transfer protocol (ftp) already well established and suitable for all platforms

  • can be used throughout the whole enterprise

  • reduces employee training costs

  • reduces sales and marketing costs

  • reduces office administration and accounting costs

  • ease of access results in a more integrated company with employees communicating and collaborating more freely and more productively



POTENTIAL DISADVANTAGES AND LIMITATIONS OF INTRANETS


  • it is an evolving technology that could require upgrades and could have software incompatibility problems

  • security features can be inadequate

  • inadequate system performance management and poor user support

  • may not scale up adequately

  • some media such as video is slow

  • maintaining content is time consuming

  • some employees may be without PCs at their desks

  • The aims of the organisation in developing an intranet may not align with user needs (see: further reading)



SEE ALSO:




FINDING RELATED TOPICS




FURTHER READING


  • L. Tredinnick, Why Intranets Fail (and How to Fix Them), Chandos Publishing, 2004


  • N. Cox, Building and managing a Web services Team, New York: Van Nostrand Reinhold, 1997)