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| cognitive biases | |
| educational psychology | |
| social psychology | |
| logical fallacies | |
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When commanding officers were asked to rate their soldiers in an early also performed research in this area. The halo effect may be involved with the theory of Cognitive Dissonance . {Link without Title} In brand Marketing , a halo effect is one where the perceived positive features of a particular item extend to a broader brand. It has been used to describe how the IPod has had positive effects on perceptions of Apple Computer 's other products. The term is also widely used in the Automotive industry, where a manufacturer may produce an exceptional Halo Vehicle in order to promote sales of an entire Marque . Modern cars often described as halo vehicles include the Dodge Viper , Ford GT , and Acura NSX . Similar to the halo effect is the "devil effect" (or "horns effect"), where an individual judged with one poor trait is subsequently judged to have many poor traits- allowing one weak point/negative trait to influence everything else. {Link without Title} SEE ALSO REFERENCES
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