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Guerrilla Communication




Communication guerilla is a specific style of political action drawing from a watchful view of the paradoxes and absurdities of power, turning these into the starting point for political interventions by playing with representations and identities, with alienation and over-identification.

One form of guerrilla communication is the creation of ritual via participative public Spectacle to disrupt or protest some public event or to shift the perspectives of passers-by. Such spectacles often take the form of street and guerrilla Theater , such as the theater of Augusto Boal . Another way to create such spectacle is via Tactical Frivolity .

Pie-throwing as Performance Art is a classic form of guerrilla communication. The event is a moment turned inside-out; art is made from the reactions of the bystanders, turning spectacle to ritual. Other forms of guerrilla communication include adbusting, Graffiti , Hacktivism (notably Cyber Squatting ), and Reclaiming .


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