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CREATIVE DIRECTOR Art directors, or Creative Director s are in charge of a creative team that produces Artwork to be displayed in Magazine s, on Television , on Billboards , on the web, or on products. A creative team can consist of Artist s, graphic designers, Photographer s, Copywriter s, and a production staff. Art directors make sure that each of these workers produce and complete their work on time and to the client's satisfaction. Art directors also play a major role in the development of a project by making decisions on the visual elements of the project, and by giving the final say on the selection of models, art, props, colors, and other elements. Art directors need advanced training in graphic design as they often do artwork and designing themselves. However, most of an art director's time is spent doing supervisory and administrative work. LAYOUT ARTISTS A Layout Artist deals with the structure and layout out of images and text in a pleasing format for Printed Media . This can include magazine work, Brochure s, Flyer s, Book s, CD booklets, Poster s, and similar formats. For magazines and similar productions, Color , Typeface , text formatting, graphic layout and more must be considered. Is the chosen typeface good for long term reading, or will the eyes get tired? Does that title typeface fit the feel of the rest of the article? Are the photos arranged in such a way that is pleasing to the eye, and directs the reader in the right flow or direction? These are just some of the questions a layout artist must ask themselves. BRAND IDENTITY Brand Identity design is concerned with the visual aspects of a company or organization’s brand or identity. A brand identity design is the visual element that represents how a company wants to be seen; it is the company’s visual identity, and is how a company illustrates its ‘image.’ A company’s brand identity can be represented in terms of design through a unique Logo , or signage, and is then often integrated throughout all the elements of a company’s materials such as business cards, stationery, packaging, media advertising, promotions, and more. LOGO DESIGNER The job of a Logo Design er is to provide a new and innovative way to express the key message of a company through a recognizable image. Logo designers take the information given to them by the client and work, using their own creativity along with marketing strategy to find an appropriate image that their client can use to represent what they are trying to encourage, or sell, or what they are about. ILLUSTRATOR Illustrator s conceptualize and create illustrations that represent an idea or a story through two-dimensional or three-dimensional images. Illustrators may do drawings for printed materials such as books, magazines, and other publications, or for commercial products such as textiles, packaging, wrapping paper, greeting cards, calendars, stationery, and more. Illustrators use many different media, from pencil and paint to digital formatting, to prepare and create their illustrations. An illustrator consults with clients in order to determine what illustrations will best meet the story they are trying to tell, or what message they are trying to communicate. WEB DESIGNER A Web Design er's work could be viewed by thousands of people every day. Web designers create the pages, layout, and graphics for web pages, and play a key role in the development of a website. Web designers have the task of creating the look and feel of a website by choosing the style, and by designing attractive graphics, images, and other visual elements, and adapting them for the website’s pages. Web designers also design and develop the navigation tools of a site. Web designers may make decisions regarding what content is included on a web page, where things are placed, and how the aesthetic and continuity is maintained from one screen to the next. All of this involves skill and training in computer graphics, graphic design, and in the latest in computer and web technology. SEE ALSO Graphic Design Graphic Arts EXTERNAL LINKS
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