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In American English , a gimmick is a unique or quirky special Feature that makes something "stand out" from its contemporaries. Product gimmicks are sometimes considered mere Novelties , and not really that relevant to the product's functioning, even earning negative connotations. However, some seemingly trivial gimmicks of the past have evolved into useful, permanent features. According to the OED , the word is first attested in 1926 , defined in the ''Wise-Crack Dictionary'' by Main and Grant as "a device used for making a fair game crooked". Finding a successful gimmick for an otherwise mundane product is often an important part of the Marketing process. For example, Toothbrush es are often given various gimmicks, such as bright colors, easy-grip handles, or color-changing bristles so they appear more exciting to Consumer s. This is often done when trying to appeal to Children , who often get more excited about the gimmick than the product. EXAMPLES OF GIMMICKS Television In Television , gimmicks are often employed to make a TV Series memorable, or help create a distinct Theme . Some particularly gimmicky shows include:
See: List Of Gimmicks In Television Shows Art
Professional wrestling In Professional Wrestling , the term Gimmick is typically used to describe a wrestler's in-ring persona. ''For more, see Gimmick (professional Wrestling) .'' Sales A Pricing gimmick is often employed to increase sales of certain items, or to reduce Inventory on items that aren't moving well or are Overstock ed. Examples of these are BOGO or '''BOGOF''' (also '''B1G1''' or '''B1G1F''', an Acronym for '''buy one get one''' ''' Free '''), and '''DotD''' (an Acronym for '''Deal of the Day'''), typically used in Sales Promotion s at various Retail stores. In Stage Magic A "gimmick" is the device that enables an illusion to work. A gimmick is not seen by the audience, as opposed to a "fake", which the audience ''does'' see but does not realise that it is a "fake", mistaking it to be a normal object. In electronics Two wires touching, not connected, possibly twisted together several times, provide a capacitor of very few Picofarad s as Capacitive Coupling . This, quite unofficially, is called a gimmick too. |
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