| Foot-in-the-door Technique |
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| persuasion techniques | |
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The term refers to the Stereotype of a pushy door to door Salesman inserting his foot in someone's front door so they become unable to close it and terminate the conversation, without actually invading their home. But as this refers to a non-salesmans term the "Foot in the Door" can also refer to doing or saying something that would persuede the "Consumer" to open up to what you were selling. Modern examples of metaphorical 'foot-in-the-door' practice include not only traditional sales techniques, but can also include the practice of Charities Mass-mailing small free gifts (such as pens) to recipients in the hope of persuading them to open the letter and consider donating money, rather than simply throwing the letter in the wastebasket. Cult s are also said to employ this technique, with the 'foot in the door' being a casual conversation on the subject of Philosophy , or a group meeting, which does not immediately resemble the target's idea of a cult. An episode of the BBC thriller series , temporarily sacrificed. He then later returns with the prospect of a similar investment, involving far more money. When he receives this money, he flees. EXTERNAL LINKS |
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