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Fantasy (fragrance)





It was released in the U.S. on September 15, 2005, following the hugely successful previous perfume from Spears, " Curious ," which made over $30 million in sales in the first three months of its launch.

"Fantasy" was created by Jim Krivda, and its notes are red Lychee , golden Quince , Kiwi , Cupcake accord, Jasmine petals, White Chocolate Orchid , Musk , Orris Root and sensual woods. It has been described as initially smelling fruity, then very sweet, showing the promised smells of cupcake and white chocolate, with a very light floral smell.


PRODUCTS

"Fantasy" is an eau de parfum, and is available in 50 and 100 mL bottles. The bottle is hot pink in colour, and is accented with tiny green sparkles. Apart from these bottles of perfume, there are also:

  • Solid perfume in a jeweled compact.

  • "Work Your Magic" Body Soufflé, similar to a moisturiser, this is a scented cream.


  • "Look My Way" Colour Kit, containing four eyeshadows in shades of "Enchanted Forest," "Pixie," "Midnight" and "Flicker," along with "Fairy Dust Face Highlighter" and "Glimmer Lip Gloss."

  • "Surprising Twist!" a lip gloss on one end and a roll-on fragrance on the other.



SALES

Net sales increased 7.2% to $227.4 million for the three months ended September 30, 2005, from $212.2 million in the comparable period of the prior year.

The sales growth was driven by the launch of the "Fantasy" Britney Spears fragrance in U.S. department stores and the Elizabeth Arden "After Five" fragrance into international markets as well as greater shipments of fragrances, including the "Curious" Britney Spears fragrance, to mass retailers.

Excluding the favorable impact of foreign currency translation, net sales increased 6.2%.


FANTASY TOUR 2006

There currently is a ''Fantasy Tour'' bus touring in Denmark, Sweden, and Norway, to promote the fragrance. The tour bus allows fans to climb aboard do basically anything they want; a model casting, makeup and hair, a photoshoot, make their own fashion design. There's also a perfume area, a Fantasy lounge and you can watch a road movie. A brand new Britney song called "Still Not Sorry", covered from Mynt , was played. The tour is almost over in Sweden.


Tour dates

:''Sweden''
  • Stockholm - 17/3 - Kungsträdgården - 15.00-19.00

  • Stockholm - 18/3 - Kungsträdgården - 10.00-14.00

  • Linköping - 20/3 - Storetorget - 15.00-19.00

  • Karlstad - 21/3 - Storetorget - 15.00-19.00

  • Göteborg - 22/3 - Kungstorget - 15.00-19.00

  • Göteborg - 23/3 - Kungstorget - 15.00-19.00

  • Jönköping - 24/3 - Hoppets Torg - 15.00-19.00

  • Växjö - 25/3 - Stortorget - 10.00-14.00

  • Hässleholm - 26/3 - Torget - 14.00-17.00

  • Helsingborg - 27/3 - Kungstorget - 15.00-19.00

  • Malmö - 28/3 - Storetorget - 15.00-19.00

  • Malmö - 29/3 - Storetorget - 15.00-19.00



:''Denmark''
  • Copenhagen - 30/3 - DGI-byen - 15.00-19.00

  • Lyngby - 31/3 - Magasin P-plads - 15.00-19.00

  • Hillerød - 1/4 - Markedspladsen - 10.00-14.00

  • Næstved - 3/4 - Næstved Storcenter - 15.00-19.00

  • Slagelse - 4/4 - Nytorv - 15.00-19.00

  • Odense - 5/4 - Rosengårdscentret - 15.00-19.00

  • Vejle - 6/4 - Kvickly P-plads - 15.00-19.00

  • Esbjerg - 7/4 - Torvet - 15.00-19.00

  • Holstebro - 8/4 - Enghave P-plads - 10.00-14.00

  • Viborg - 10/4 - Hjultorvet - 15.00-19.00

  • Århus - 11/4 - Ved Ridehuset - 15.00-19.00

  • Aalborg - 12/4 - Aalborg Storcenter - 15.00-19.00

  • Hjørring - 15/4 - Sct. Olai Pladsen - 10.00-14.00



:''Norway'''
  • Kristiansand - 18/4 - Øvre Torg - 15.00-19.00

  • Kristiansand - 19/4 - Øvre Torg - 15.00-19.00

  • Stavanger - 20/4 - Hillevåg Torg - 15.00-19.00

  • Stavanger - 21/4 - Hillevåg Torg - 15.00-19.00

  • Bergen - 22/4 - Lagunen - 10.00-14.00

  • Bergen - 23/4 - Festpladsen - 12.00-17.00

  • Bergen - 24/4 - Festpladsen - 15.00-19.00

  • Trondheim - 25/4 - KBS Kjøpesenter - 15.00-19.00

  • Trondheim - 26/4 - KBS Kjøpesenter - 15.00-19.00

  • Oslo - 27/4 - Stortorget - 15.00-19.00

  • Oslo - 28/4 - Youngstorget - 15.00-19.00

  • Oslo - 29/4 - Youngstorget - 10.00-14.00



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