Information AboutFan-centric |
| CATEGORIES ABOUT FAN-CENTRIC | |
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Fan-Centric Marketing is a marketing model developed for the Music Industry which promotes effective E-mail communications that promote a deeper relationship between an organization (artist, record label, festival, publicity, digital distributor, etc.) and their most loyal Fan (aficionado) and clients. Fan-Centric Communication is permission based E-mail Marketing that strives to develop the very best in communication strategy and effectiveness. To do this, marketers must develop at least three capabilities: 1) Permission to communicate 2) Gather and manage fan data 3) The ability to deliver the right message to right person at the right time. External Links: FanMail Marketing |
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