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The slogan is the topic of debate for both critics and advocates of FOX News. Critics claim that the network does not practice what it preaches and that the network has its own Conservative Bias .

Al Franken used the slogan in the subtitle for his book, '' Lies And The Lying Liars Who Tell Them (A Fair And Balanced Look At The Right)'' on the subject of media bias, especially that allegedly present at the FOX News Channel. FOX immediately sued, claiming that it had a trademark on the phrase. FOX News dropped the lawsuit, after Judge Denny Chin refused Fox News' request for an injunction against author and comedian Franken's book (see Fox V. Franken ).

In December , 2003 , FOX News found itself on the other end of a legal battle concerning the slogan, when Alternet filed a cancellation petition with the United States Patent And Trademark Office to have FOX's trademark rescinded as "notoriously misdescriptive". Legal proceedings relating to Alternet's petition continued throughout 2004 . Alternet included the documentary film '' Outfoxed '' as supporting evidence in its case. Alternet lost its attempt to have the trademark rescinded.