| Energy Drink |
Article Index for Energy |
Website Links For Energy |
Information AboutEnergy Drink |
| CATEGORIES ABOUT ENERGY DRINK | |
| energy drinks | |
| soft drinks | |
|
Many such beverages are flavored or colored to resemble other Soft Drink s. HISTORY Jolt Cola was one of the first energy drinks available in North America, first released in the 1980s. It was essentially an extremely high-caffeine, high-sugar brand of cola. It pioneered a marketing strategy still widely in use by energy drinks today, targeting a generally younger audience, mostly students and professionals, busy people and billing itself as something that was not necessarily healthy but which would allow them to cram more hours into their day. Later, marketing turned further and further toward people involved in the technology industry, and consequently, energy drinks today are commonly associated with the image of a hacker or IT professional, sitting up late at his or her computer trying to stay awake. The recent energy drink phenomenon in North America seemed to follow the sudden popularity of Red Bull , which still has roughly 70% of the market, and Pepsi's innovative Josta , which contained "exotic" South American herbs ( Guarana ). Josta was the first energy drink launched by a major soft drink company in the US. Pepsi is now a leader in the fast-growing and highly profitable energy drink market. can be found in 16 or 24 ounce sizes.]]In Japan, the energy drink phenomenon dates at least as far back as the early 1960s, with the release of the Lipovitan D drink from Taisho Pharmaceuticals. Most such products in Japan bear little resemblance to soft drinks, and are sold instead in small brown glass medicine bottles or cans styled to resemble such containers. These "genki drinks" are marketed primarily to the Salaryman set, to help them work long hours, or to stay awake on the late commute home. In the beginning of the 21st century, the addition of energy components into alcoholic berverages made an impact on the market. Many malt beverages such as Sparks, 3sum malt beverage, and Max capitalized on the effects of caffeine while drinking alcohol. Energy drinks are different from Sports Drink s. Most energy drinks simply provide lots of sugar or caffeine. Sports drinks are intended to replenish Electrolyte s, sugars, water and other nutrients and are usually Isotonic (containing the same proportions as found in the human body). Some products are now available as hybrids between energy drinks and sport drinks, having electrolytes (sport drinks, aka as isotonic beverages) and herbal extracts (energy drinks) such as Reload . , an hybrid between sports drink and energy drink.]] ADDICTION POTENTIAL The only possible physically addictive ingredients in most of these drinks are caffeine and guarana, which cause Physical Addiction in large doses or with prolonged use (quantities in energy drinks are comparable to amounts in coffee). Since Withdrawal from both is usually mild, mainly headaches, addiction to energy drinks is mostly psychological addiction. TABLE OF ENERGY DRINKS A table of energy drinks follows, with a few coffee variants and Coca-Cola listed for comparison, and marked in a different color. Note that caffeine content in coffee flavors varies, depending on both caffeine content and how the caffeine beans were roasted. Source of some data listed below: Energy Fiend . REFERENCES
RELOAD - energy drink www.quickreload.com EXTERNAL LINKS
|
|
|