| Double Feature |
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Movie Theaters , wanting to attract customers during the economically rough Great Depression era, began changing the way they booked movies. Previously, an evening at the theatre would consist of the following:
Theater owners decided that they could attract more customers if they offered two movies for the price of one. The high-budget main feature (the a-movie) ran first, and was followed by a lower-budget (and sometimes lower-quality) film (the ''' B-movie '''). In between was just enough time for a single-reel short film and a newsreel. Although the double feature put many short comedy producers out of business, it also gave way to the success of several b-movie producers and directors, such as Ed Wood . By the 1980s , double features had fallen out of popularity, and theatres to this day regularly exhibit only one feature film, with the occasional special short subject. Many Repertory houses still often show two films, usually related in some way, back to back. |
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