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Design-driven Development




It’s based on the following philosophy:

  • Design is an art of creating beautiful, elegant and innovative solution, which works in the User and Customer context.

  • No process can guarantee a better design, creating a right Environment and right set of people is the only way to bring Innovation .

  • Design is an accident that kicks in at Conception , D3 creates maximum opportunities to make that accidents happen.


D3 is originally coined by Henry Jacob


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