| Demographic Profile |
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| consumer behaviour | |
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A demographic can be used to determine when and where advertising should be placed so as to achieve maximum results. In all such cases, it is important that the advertiser get the most results for their money, and so careful research is done to match the demographic profile of the Target Market to the demographic profile of the advertising medium. A good way to figure out the intended demographic of a television show or magazine is to study the ads that accompany it. For example, in the United States the television program '' The Price Is Right '' most frequently airs from 11 a.m. to Noon. The commercials on it (besides the use of Product Placement in the show itself) are often for things like Arthritis pain relievers and Diaper s. This indicates that the target demographics are Senior Citizen s and parents with young children, both of which would be home at that time of day and see that show. SEE ALSO |
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