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The company began producing a small single-cylinder gasoline-powered automobile in 1895 , the ''petite voiture''. The company soon began producing engines and licenses for other automobile companies. de Dion engines would go on to be used by more than 150 other companies.

In 1900 , de Dion-Bouton was the largest automobile manufacturer in the world. The company produced 400 cars and 3200 engines that year. The company became the first with a mass-produced V8 engine, a 35 hp unit in 1910 .

Gigi, in a story by Colette, is forced to turn down a ride in a de Dion-Bouton for the sake of propriety.