Customer Interface Article Index for
Customer 		Website Links For
Customer 		 

Information About

Customer Interface
APPAREL
BABY
BEAUTY
BOOKS
CAR TOYS
CELL PHONES
DVD'S
ELECTRONICS
GOURMET FOOD
GROCERIES
HEALTH & PERSONAL
HOME & GARDEN
JEWELRY
MUSIC
MUSIC INSTRUMENTS
OFFICE PRODUCTS
SOFTWARE
SPORTING GOODS
TOOLS & HARDWARE
TOYS
VIDEO GAMES
SHOPPING HOME
MORE SHOPPING...




The fourth step is to structure the consumer interface. The consumer interface refers to the dynamic exchange of information in service that occurs between the customer and a company. Structuring the customer interface deals with the following three types of exchanges and interactions:
  • face-to-face

  • personal-but-distant

  • electronic


    • Technology can improve the interface experience and you should train the right staff. The following three aspects are key for managing the customer interface correctly:

  • Essence and Flexibility

  • ---Essence and Flexibility describes that it is important "what" is communicated to the customer when a direct contact exists (=customer interface)

  • ---Flexibility turns the sales space into a living space; sales staff are considered to be human beings, not robots.


  • Style and Substance

  • ---Style refers to the manner of expressing the Essence and Flexibility of the interface (e.g. style of a Web Site)

  • ---Substance refers to tangibles associated with it ("how" you communicate)



  • Timing

  • ---Interface exchanges and interactions extend over time (question of: initiation of contact, frequency of contact and the length of time the contact exists)



SEE ALSO