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Culture jamming is the act of transforming existing Mass Media to produce negative commentary about itself, using the original medium's communication method. It is a form of public Activism which is generally in opposition to Commercialism , and the vectors of Corporate Image . The aim of culture jamming is to create a contrast between corporate image and the realities of the corporation. This is done symbolically, with the " Detournement " of pop iconography. It is based on the idea that Advertising is little more than Propaganda for established interests, and that there is a lack of an available means for alternative expression in industrialized nations. Culture jamming is a Resistance Movement to the perceived Hegemony of Popular Culture , based on the ideas of " Guerrilla Communication ". Culture jamming's intent differs from that of artistic appropriation (which is done for art's sake) and Vandalism (where destruction or defacement is the primary goal), although its results are not always so easily distinguishable. ORIGINS The phrase "culture jamming" comes from the idea of first made the comparison to Radio Jamming in 1968 , when it proposed the use of Guerrilla Communication within Mass Media to sow confusion within the dominant culture. ( Kalle Lasn , the founder of '' AdBusters '' magazine, wrote a book entitled ''Culture Jam'', but the term predates his title.) It is also thought that the phrase might, in part, come from the 1967 episode of '' The Prisoner '', " It's Your Funeral ", which featured subversives calling themselves 'Jammers', who were attempting to disrupt the Orwellian Dystopia in which the series takes place. Culture Jamming has roots in the German concept of Spass Guerilla and in the Situationist International . Forms of culture jamming include adbusting, Performance Art , Graffiti , Flash Mobs and Hacktivism (such as Cybersquatting ). In 1999, Adbusters creator Kalle Lasn said that culture jamming "will become to our era what civil rights was to the '60's, what feminism was to the '70's, what environmental activism was to the '80's".. EXAMPLES OF CULTURE JAMMING
as street art]]
CULTURE JAMMING ORGANISATIONS OR PEOPLE
CRITIQUE OF CULTURE JAMMING A popular book called '' The Rebel Sell '' was released in 2004, criticizing culture jamming as not only ineffective, but encouraging the very Consumerism it seeks to quell. The book argues that the capitalist system thrives not on repressive conformity -- as so many culture jammers believe -- but rather on Individualism and a quest for counter-cultural distinction. Thus, culture jamming cannot bring down "the system" or " The Man ," because the existing social order is eager to accommodate culture-jamming. Also look for a french version at: http://www.guidedurenard.org - en français. SEE ALSO
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