Communication Planning

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Communication

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Communication

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Communication Planning

Communication planning, while often overlooked, is an important Business function that can become urgent; for example:

in Change Management situations where communication can counter the anxiety triggered by organizational changes

in Crisis Management such as the Tylenol Scare or the Union Carbide Bhopal incident

Communication plans may be internal or external in focus. For instance:

Internal: rolling out a new benefit program to the employees of the business

External: letting the shareholders know about a new stock offering; letting customers know about a new product offering

Elements of Organizational Communication planning include:

communication vision

philosophy

communication and informatios goals

content and meaning all organizational messages

credibility

message

channel

audience

timing

effectiveness

SEE ALSO

Communication Management

Content Management

New Media Relations