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Commercial Radio Hong Kong




Commercial Radio Hong Kong ('''CRHK'''), aka '''Hong Kong Commercial Broadcasting Company Limited''' is one of the only two commercial Radio broadcasting companies in Hong Kong , together with Metro Radio Hong Kong which started its broadcasting business in Hong Kong in July 1991.

It is intended to provide balanced entertaining, informative and educational programmes; it broadcasts arts and cultural programmes, updates on current affairs as well as news and weather reports. CRHK is also famous for acting as a platform for discussion of current news and issues. These programmes are particularly popular amongst the educated and the senior citizens of Hong Kong, who are allegedly more concerned about the political and social issues of the territory.

There was a statutory body - Broadcasting Authority that regulates the sound broadcasters in Hong Kong. The BA will evaluate the licensee(CRHK)'s performance against the statutory requirements including the restrictions on advertising materials, the programming requirements on news, etc.,in order to make recommendations to the Chief Executive in Council.


HISTORY


CRHK was founded by George Ho Ho-Chi on 26 August 1959 when he inherited HKD$50,000 from Ho Tung. When the 10-year franchise of Radio Rediffusion , which was the ancestor of today's Asia Television Limited , ended in 1959, CRHK joined Radio Rediffusion and Radio Television Hong Kong to make what was called the three kingdoms of local radio stations. It was one of the most flourishing times in Hong Kong radio broadcasting history since more competition yielded better productions. However, Radio Rediffusion closed down at the end of September 1973.

At the very beginning, Commercial Radio was situated in Lai Chi Kok, near what is today's Mei Foo Sun Chuen. It only obtained the present site at 3, Broadcast Drive in Kowloon Tong on 25 July 1966, nine years after it had started broadcasting in Hong Kong. While the new five-floor building was under refurbishment, the station was temporarily housed in Yau Yat Chuen, until the brand new complex came into use on 26 August 1971.

Although CRHK has its own news broadcasts nowadays and provides the latest news on major events happening around the world, the News Division at CRHK only came into being in 1974. At first, news broadcasts were provided by the Information Services Department of the Hong Kong government and later from RTHK. The establishment of its own News Division marked a new era in the history of CRHK and it also meant that CRHK was then finally totally independent of other organisations and was able to work on its own.

G.J. Ho , son of George Ho, is now the chairman of CRHK. The licence of CRHK was renewed on 22nd, July 2003 and will last for another 12 years until 26th, August 2016.


CHANNELS


Currently CRHK broadcasts through two Cantonese Channels on the FM band and an English one on the AM band. All of the channels are 24-hour broadcast and each of them has its distinct programme formats and audience.


FM 881


CR1 FM 881 has the widest audience base in Hong Kong. It is a talk-based channel which broadcasts current affairs, traffic and financial information. There are also many talks and phone-in shows in which the DJs and the audience can analyse, discuss or debate a current issue. It also offers some cultural programmes such as dramas. Its target audience are 25- to 40-year-old professionals.

Its current slogan is "聲為民開", which, if translated literally, means "a voice spoken for the public", where the word "voice" apparently alludes to broadcasting at large, thus "broadcast for the public"


FM 903


CR2 FM 903 is a music-based channel targeted at the younger generation and audience who are feverish with Pop Music . The programmes are more about the latest news in pop music, including Canto-pop, Japanese songs and English songs. This channel is famous for organising one of the four Hong Kong annual music awards, in which the prizes are awarded to the singers according to how often their songs are Plugged , as they call it in Hong Kong, by the DJs.

Its present slogan is "好攪野" and literally means "love to do".


AM 864


AM 864(AM) is an English channel. It offers a diversity of music, from the latest international hits to Hip-hop ,
R&B , Jazz , Rock And Roll , Grunge Music . It is intended to cater for varying tastes of audience from all over the world.

Audience can keep up with the latest news, especially with Global issues, through CRHK. News is broadcast every hour throughout the day, with weather forecast and traffic reports. In addition, it regularly produces news reports and Public Affairs programmes.

From 2000-2003, AM864 was partnered with HMV and was called HMV 864.


COMMERCIAL RADIO PRODUCTION


Commercial Radio Production Co. Ltd. (CRP) was established in 1997 to produce radio commercials themselves for their partners, but it has also become a brand of its own now.


Productions


CRP organises different kinds of concerts and outdoor activities, such as "Ultimate Song Chart Awards Presentation", "903 id club Music is Life Concert" , "Famine 30" . Also, CRP holds different forms of gathering for the audience of CRHK, such as "903id club"; these activities thus provide a platform and more chances for both the DJs and the audience to communicate with each other. In addition, CRP has been issuing their company products, including Books and Stationery , in order to promote its own brand.


Artroom


While producing and organising different kinds of activities, a large number of art products are needed, such as pamphlets, posters and even the stage design of the <>. It fosters creativity and the production of aesthetic artwork.


Multi Culturalism


Starting from 18 June 2005 , two new foreign language radio programmes - "Hong Kong-Pak This Evening" in Urdu and "Nepal Darshan" in Nepali - were launched jointly by Commercial Radio and the Home Affairs Bureau to promote Multi-culturalism in Hong Kong. It also aims at strengthening the sense of belonging of the Ethnic Minorities in Hong Kong, but at the same time retaining their cultural identities and differences. Another program they air is Good Evening Kabayan. It is for the Filipino community in Hong Kong.

The programmes were to be broadcast for 26 consecutive Saturdays on Commercial Radio Channel 1 (AM864) until ;whereas the Nepali one was hosted by Pushpa Kumar Rai, who had worked in the former British Forces Broadcasting Service for almost 20 years and he is familiar to many Nepalese ears in Hong Kong. The programmes comprise mainly music, news, sport, current affairs and community services related to the respective ethnic groups; local celebrities from the ethnic groups were also invited to talk about their own cultures and their assimilation into the Hong Kong community.


881903.com


As Internet is becoming more and more popular, CRHK has entered a new era by launching 881903.com in 1995 as the official website of Commercial Radio Hong Kong . CRP is the administrative organization of 881903.com . The signal is retransmitted through the internet and anyone can listen to it online. Although only the Cantonese version is available, it acts as a platform for the radio station to promote its programmes and related products. In fact, internet users can find updated news and financial information, programme schedule, programme synopsis and even personal pages of the DJs. By logging onto the page, people from all over the world can listen to Radio 1 and 2 . Members of 881903.com can have access to past radio programmes as well. An open forum can also be found on 881903.com which allows the audience to leave comments on the radio programmes or the DJs. Because of its rising popularity, a multimedia marketing platform is formed which enables CRP to target a larger audience, especially from overseas countries. Extra revenue is gained from its advertisers such as Netvigator, ICQ and Motorola .

By having an online radio station, the audience can enjoy greater convenience and more flexibility in listening to the radio and it also helps globalise their programmes and hence the radio station.


The Basement


There has always been keen competition amongst Hong Kong radio stations. Recently, CRP launches video production services and issues <<903 Music On The Move>>. In this programme, music and pictures are combined and it creates a new definition for radio production. This combination is then moved on to mobile phone service, creating another new medium for radio and music and hence for the users.

CRP aims at providing faster and more updated information and an entertainment platform to the public in the future. It also keeps on providing market-promotion service to its customers.


903 ID CLUB


Club" is an organisation established by Radio 2, CRHK, where "id" stands for "I Dream", "I Discover", "I Dare" and "I Decide". 903id club aims at promoting local music and is a trend setter for local teenagers. For example, it is one of the organisers of is Life Concert>> , which attracts thousands of audience every year. Also,it promotes new movies and introduces the latest trend to the public. Besides, 903id club creates a channel for music and movie lovers to share their thoughts and interests. This once again shows CRP's emphasis on audience's involvement.

Moreover, 903id club is linked to several radio programmes, such as <> {Link without Title} and some of the DJs of those programmes work on projects supported by the club. One of the very successful examples is the annual has also hosted a series of stand-up comedy shows produced by CR Productions.

Also, members of 903id club can have discounts in various shops e.g Laneige and join activities organised by the club. This reinforces the audience's sense of belonging to the channels.


DISCUSSION PLATFORM FOR CONTEMPORARY HK ISSUES ON AIR


Among all 881 Programmes, there are two programmes that actively discuss contemporary Hong Kong political, social and economic issues every day.

a Clear Day>>'' is broadcast during the weekdays, from Monday to Friday, from 7am to 10am. This three-hour programme is hosted by Wong Wai Min, Sze Nam Shen, Cheung Tso Yung, Lee Wai Ling and Pun Siu To. The hosts make the programme more interactive by inviting some of the audience and sometimes guests to participate in the discussion of current issues. The programme has a session called ''voice column'' in which some Commercial Radio DJs participate as columnists, sharing their own viewpoints on certain issues, e.g. the column <<陶言無忌>> by To Kit, who has worked for the British Broadcasting Company for 8 years.

Tipping Point>>'' is broadcast from Monday to Friday, except the horse racing day, from 6:30pm to 8pm. This programme is hosted by Lee Wai Ling, Pun Siu To and Kwok Chi Yan. It is a more critical programme which focuses on the discussion of current news in Hong Kong. It is also a phone-in programme, which involves the DJ, guests and the audience in the discussion. The programme claims that the guests invited to the discussion every day are related to the news on that day.


CONTROVSERY


In the middle of 2004, three of their programme hosts who were all well-known for their out-spoken hosting style over social and political issues, suddenly announced their stoppage as hosts of their respective programmes. Albert Cheng Jing Han announced a hiatus from hosting his programme in April 2004 and claimed to be due to pressure from the Chinese government, and announced resignation by the end of July. Another famous political programme host Raymond Wong Yuk Man announced his decision to quit his own programme on the 13 May claiming there was threat to his family's safety. However, he decided to rejoin CRHK and host a brand new programme for the station in October 2004. Allen Lee Peng Fei replaced Cheng Jing Han as the programme host but announced to quit on the 19 May also for political reasons. Freedom Of Speech has been a concern in Hong Kong since the Handover , and the sudden resignation of the hosts raised further doubts about the issue.


CONTACT



General Enquiries


: Address: 3, Broadcast Drive, Kowloon Tong, Kowloon, Hong Kong
: E-mail Address: crbd@crhk.com.hk
: Telephone number: (852) 2336 5111
: Facsimile number: (852) 2338 4247


Broadcast Advertisement


: E-mail Address: crbd@crhk.com.hk
: Telephone number: (852) 2339 4810


Web Advertisement


: E-mail Address: info@pixelmedia-asia.com
: Telephone number: (852) 2851 2496
: Facsimile number: (852) 2851 2495


Commercial Radio Production


: E-mail Address: production@crp.com.hk
: Telephone number: (852) 2339 4644
: Facsimile number: (852) 2338 9514


SEE ALSO




REFERENCES


  • Chen, Y.J. (2000). ''A history of Chinese radio broadcasting in Hong Kong 1928-1997''. Hong Kong : University of Hong Kong.

  • Lok, H., Yam, T., Ting, T. (2002). ''Broadcasting services survey 2002 : report''. Hong Kong : Broadcasting Authority.

  • Radio Television Hong Kong (1999). ''70 years of broadcasting in Hong Kong, 1928-1998''. Hong Kong : Radio Television Hong Kong.

  • 韋佩文 ... [等」(2004). ''從一九二八年說起 : 香港廣播七十五年專輯''. 香港: 香港電台.



EXTERNAL LINKS


  • http://881903.com

  • http://www1.881903.com/framework/pccs.gateway?url=jsp/event/main.jsp&page=crp.main

  • http://www.hkpri.org.hk/governinghk/factsheet/FS040508-CR.doc