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Commercial Bumper




Bumpers can vary from simple text (see below) to short Film s.

Most network television shows in the U.S. no longer use Commercial bumpers. However, they are still used on network Saturday morning children's programming. In the late 1970s and early 1980s , most cartoon bumpers would include the phrase "We'll be {Link without Title} back after these messages," except for the bump before the final commercial break, which would say, "And now, these messages."


ADULT SWIM

Among fans of Cartoon Network 's '' Adult Swim '', the term "bump" is used specifically to refer to the bumpers seen on that programming block. The "bump" has also been the characteristic feature on the Adult Swim programming block since May of 2004. Adult Swim's characteristic bumps consist of plain white text on a black background, featuring messages to the viewer written by Adult Swim's programmers and other employees of Williams Street . They are accompanied by various forms of Background Music . The bumps are sometimes topical and often change on a daily basis. The attitude of the messages may vary from informative to playful to antagonistic. On Thursday nights, Adult Swim's bumps may feature mail and internet postings from the viewers, often asking a question which may get a response, or sharing a small Anecdote .


SEE ALSO

  • Eyecatch , a visual commercial bumper seen especially on japanese anime and tokusatsu shows