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The station was originally launched by Western Ontario Broadcasting in 1948 as CKLW-FM, rebroadcasting the CBC Dominion Network programming of sister station CKLW . It dropped the CBC affiliation in 1950 , and became the Metro Detroit outlet of the Mutual Broadcasting System . The stations were subsequently acquired in 1956 by a consortium including the American company RKO ; RKO subsequently acquired full ownership of the stations in 1963 . Also that year, CKLW-FM began airing distinct programming from its AM sister station. It originally broadcast two hours of separate programming each evening from 7 to 9 p.m., and in 1967 , this was expanded to six hours per night (from 6 p.m. to midnight). Eventually, CKLW-FM would completely separate-program itself from "The Big 8" with a country format oriented specifically toward Windsor (as opposed to the AM, which primarily targeted the U.S. side of the border). In 1970 , due to the Canadian Radio-television And Telecommunications Commission 's new rules on foreign ownership of Canadian media, RKO was forced to sell the stations to Baton Broadcasting . Under Baton's ownership, the station changed its callsign to CKJY, airing a big band/adult standards/jazz format. In 1984 , with CKLW's top 40 format on its last legs due to the migration of hit music stations from AM to FM stations like WDRQ and WHYT, management tried to move the AM's top 40 format to the FM dial with the new calls CFXX and the name "94 Fox FM". The Canadian Radio-television And Telecommunications Commission , however, refused to approve more than four hours of pop music programming a day - two in the morning and two in afternoon drive - and insisted that the station remain big-band the rest of the time. The experiment was, understandably, a failure. In 1985, Baton sold both CKLW and CFXX to CUC Broadcasting , who moved the big-band "Music of Your Life" format to CKLW and instituted an easy listening format on the FM as '''CKEZ'''. The calls changed back to CKLW-FM in 1986 , and the station instituted an oldies format meant to recapture the sound of the original CKLW-AM. The awakened CKLW-FM brought back the well-known Johnny Mann Singers-performed jingles for the "Big 8," along with many of the legendary personalities and "20/20 News" and a music rotation based on the "Big 8" playlists from the 1960s to the 1980s plus the older 1950s and early '60s hits that the AM had played as "golden" titles. "Ladies and gentlemen, the good times are back!" proclaimed former "Big 8" jock "Big" Jim Edwards during the station IDs. Many listeners who grew up with the original CKLW-AM format were pleased with the results, but the station had competition in the oldies format from WKSG-FM (Kiss 102.7) and WHND-AM 560 (Honey Radio), and it didn't last. CKLW-FM became CKMR, "More 94", in 1988, and eventually evolved the oldies format in a middle-of-the-road direction ("The Motor City's Adult Music Station"). Then in 1991 , after a short attempt at a classic soul/urban gold format as "I-94" which lasted only a few months, the '''CKLW-FM''' calls and the "Big 8"-inspired oldies format were once again restored, with the station branded as "93.9 The Legend". Once again, the station sounded great, featuring stalwarts from the golden age of Detroit's Top 40 radio era such as Tom Shannon, Dave Prince, Dave Shafer and Lee Alan (host of the weekly feature ''Back in the '60s Again''). But, like the previous attempt, the format lasted only two years and went under mainly due to lack of promotion and strong competition, this time mainly from WOMC-FM (104.3). CHUM Limited acquired the station in early 1993 . Soon afterward, the format was switched to a "Arrow"-styleclassic rock format dubbed "Rock & Roll Oldies", and then Adult Album Alternative in 1994 as "93-9 The River - Quality Rock, True Variety", with the new calls CIDR. "The River" was never a ratings powerhouse but, with Ann Delisi (formerly of Detroit public-radio station WDET) at the helm, attracted a loyal listenership, which the station then proceeded to largely alienate by tweaking the format to "Smooth Rock" in 1999 and adding many classic-rock titles to the playlist. In 2000, the station adopted its current adult contemporary format in a failed attempt to take on AC market leader WNIC . The station now competes chiefly with WDVD-FM 96.3 (the former WHYT) for the Hot AC audience, but in this, it has also been unsuccessful. EXTERNAL LINKS |
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