Information AboutCash Cow |
| CATEGORIES ABOUT CASH COW | |
| management | |
| strategic management | |
| product management | |
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Risks of a cash cow include complacency, with management ignoring the need for change as market forces erode value; and ongoing Turf War s between the management in charge of the cash cow and other managers trying to garner support for other products. That said, every business longs for a cash cow product. The BCG Growth-share Matrix developed by the Boston Consulting Group , still used by analysts in large companies, uses the term "cash cow" to describe business units experiencing high market share and low market growth. |
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