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Canada 2006 Census
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The Canada 2006 Census will be a detailed enumeration of the Canadian population. Census day will be May 16 2006 . The next census following will be the 2011 Census .


SUMMARY


Over 12.7 million households, 32.5 million people are expected to be counted. Canada Post will deliver census forms by mail to 70% of the country, primarily residents in urban areas. Census Enumerators will deliver to the remaining 30% of households. For the first time, Canadian residents will be able to go online to fill in their forms. Statistics Canada expects approximately 20% of households to file their surveys electronically. Persistent census staff will be contacting tardy households. The total estimated cost of the 2006 census is $567 million spread over 7 years, employing more than 25,000 full and part-time census workers.

New in the 2006 Census Questionnaire:
  • Education. Where did individual receive their highest level of education?

  • Income. Permission to use income information from individual's income tax file. Income from child benefits. Income tax paid.

  • Access to Personal Information. Permission to make information public in 92 years.


Questions not asked in the 2006 Census:
  • Religion. Normally asked only once every 10 years, and the religion question was asked in the 2001 Census .

  • Education. The number of years of schooling received.


Modified questions:
  • Education. A separate question for each level of schooling, and type of school attended.



ADVERTISING


In contrast to 1996 focus-groups that found it important to know the legal requirement at the outset, participants of 2005 focus-groups were annoyed or provoked by draft ads reminding Canadians about the census law. As a result of the finding, StatsCan's initial newspaper, radio and TV ads will avoid mention of the legal requirement. Instead, reference to the census law will be highlighted only in ads appearing after census day, to capture late filers.

To encourage participation, StatsCan has set aside $13 million for "saturation" advertising, including billboards, bookmarks, inserts in municipal tax bills, and ads on bags of sugar and milk cartons.1 For comparison, the United States Census Bureau budgeted $166.6 million USD for paid advertising over 3 years for the 2000 Census .2


OUTSOURCING


StatsCan reports less than 20% of the work will be outsourced, spending $85M over 5 years. Despite an open public tender process, controversy arose on the announcement of a $43.3 million deal awarded to Lockheed Martin Canada -- a subsidiary of Lockheed Martin , the world's largest defense contractor by defense revenue -- for the purchase of scanning and printing software and hardware.3


SEE ALSO



REFERENCES



EXTERNAL LINKS

  • 2006 Census - Statistics Canada's page on the 2006 Census.