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In Representative Democracies , Electoral Campaign s larger than a few individuals generally include a campaign manager whose role is to coordinate the campaign's operations. Apart from the candidate, they are often a campaign's most visible leader, However, modern campaign managers, particularly at the presidential level, are mostly concerned with executing strategy, not setting it. The senior strategists are typically outside Political Consultants , primarily pollsters and media consultants.

Particularly for large, well-funded campaigns, campaign managers often manage a huge number of Staffers and volunteers in a variety of departments, while also coordinating closely with the candidate and outside consultants.

In the US, increasingly, campaign management has been a speciality occupation. The top-tier of managers will move throughout the country working on a different campaign each election cycle. The challenges of building a successful operation from scratch in less than 2 years makes experienced professionals increasingly valuable.

In addition to their past experience, experienced campaign managers also bring with them knowledge of Campaign Management Tools and relationships with Political Consultants .


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