| Broadcasting Of Sports Events |
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The broadcasting of sports events is the coverage of Sport s on Television , Radio and other Broadcasting mediums. It usually involves one or more Commentator s describing the events as they happen. BROADCASTING RIGHTS AND CONTRACTS Broadcasting rights and contracts limit who can show footage of the event. In the United Kingdom BSkyB based its early marketing largely on its acquisition of the broadcast rights of the top division of the English League Football , which as part of the deal with the Football Association broke away from the Football League to become the FA Premier League . This prevented the footage of any major Premiership football game being shown on free-to-air television until much later that evening (as highlights), something the European Commission were very unhappy about. Following warnings of legal action to stop the monopoly, an announcement was made that an alternative structure would be in place when the current contracts end in 2007. {Link without Title} Protected events In the UK, the regulations set out in the ITC Code On Sports And Other Listed Events dictate that some sporting events must have coverage made available to free-to-air channels. "Category A" events, including the Olympic Games and the FIFA World Cup , should be available live, while "Category B" events such as all Test Cricket played in England and the Commonwealth Games should be available as highlights or with a short delay. MAJOR SPORTS BROADCASTS The sporting event with the largest worldwide audience is the Olympic Games. There were over 16,000 broadcasters and journalists present at the 2000 Sydney Olympics , and an estimated 3.8 billion viewers watched the events on television. BROADCASTERS BY COUNTRY United Kingdom The British media is dominated by national outlets, with local media playing a much smaller role. Traditionally the BBC played a dominant role in televising sport, providing extensive high-quality advertisement free coverage and free publicity, in exchange for been granted broadcast rights for low fees. ITV broadcast a smaller portfolio of events. In the early 1990s this arrangement was shaken up by the arrival of Pay-TV in the form of BSkyB. Their dedicated sports channels have since become the only place for some major sports to be seen. Radio sports coverage is also important. The BBC's Radio Five Live broadcasts almost all major sports events. It now has a commercial rival called TalkSport , but this has not acquired anywhere near as many exclusive contracts as Sky Sports . BBC Local Radio also provides extensive coverage of sport, giving more exposure to second-tier clubs which get limited national coverage. Who covers what in the UK (Live Coverage only) Football related
Multi-disciplines events
Tennis
Rugby League Rugby Union Golf
Boxing Cycling
Horse Racing Motor Racing Snooker Cricket
DEDICATED SPORTS CHANNELS There are Sports Channel s that show sporting events and sports news. |
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