| Birch Ratings |
Article Index for Birch |
Website Links For Birch |
Information AboutBirch Ratings |
| CATEGORIES ABOUT BIRCH RATINGS | |
| marketing research companies | |
|
Birch Radio was sold in 1987 to Dutch publishing conglomerate (and ultimate acquirer of the Nielsen television rating service) VNU, and the company was merged with VNU subsidiary Scarborough Research Corp. Birch Radio's founder, radio industry veteran Tom Birch, became Chairman and CEO of the merged Birch/Scarborough entity until his departure in 1990 to form Opus Media Group. In December 1992, two years after Birch's departure, VNU sold a 50% interest in Scarborough to Arbitron and shuttered the Birch Radio ratings service. Scarborough continues today as the leading provider of local television, radio and newspaper qualitative and shopping behavior information. |
|
|