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The site, launched on population as a whole," with roughly 70% of the site's traffic related to Christian interests. About 70% of the site's visitors are women, and they tend to be in the age range of 35 to 45 years old. The advertising-supported company has recently begun sponsoring a series called "Beliefnet Guides to...," including books on Evangelical Christianity and Kabbalah. Beliefnet offers eCards, discussions, quizzes, meditations, prayers, and "Soulmatch." Discussions are oriented toward specific groups of people, such as couples and teens, topics ranging from abortion to sexism, and dozens of religious faiths. Specific discussion "boards" exist to ask questions about religions and engage in interfaith dialogue as well as debate and criticism. Boards are hosted by volunteers and supervised by Beliefnet producers. NOTABLE CONTRIBUTORS
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