Information AboutBeermat |
| CATEGORIES ABOUT BEERMAT | |
| beer advertising | |
| drinking establishments | |
| drinkware | |
| beer culture | |
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Beermats are usually adorned with a customized image - usually advertising a Brand of beer, although they can also be used to promote a drinking establishment, Sports Franchise , or special event. Recently they have also been used to advertise political messages and parties, such as the UKIP beermats during the 2004 European Elections . Although they appear to be a disposable item, they are in fact quite durable and reusable. Some beermats are collectible items. Collecting beermats is an especially popular Hobby in Germany . There is an international collector's association called IBV in Germany since 1958. (Look at links). A collector of beermats is know as a Tegestologist . EXTERNAL LINKS
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