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For other uses of Battle Cry, see Battle Cry (disambiguation) .


Battle Cry is a Parachurch Organization , primarily ministering to US teenagers. Formed in 2005 and headed by Ron Luce of Teen Mania Ministries , Battle Cry has an Evangelical Christian orientation. Major backers include prominent evangelical leaders Ted Haggard , Joyce Meyer , Jerry Falwell , Chuck Colson , Pat Robertson , Kay Arthur, and many others.

MAJOR TENETS

Battle Cry's primary emphasis is opposition to Premarital Sex among teens:
  • ''"A stealthy enemy has infiltrated our country and is preying upon the hearts and minds of 33 million American teens. Corporations, media conglomerates and purveyors of popular culture have spent billions to seduce and enslave our youth."''

  • '' "This generation views 16 to 17 hours of television each week and sees on average 14,000 sexual scenes and references each year. That's more than 38 references every day."''

  • '' "This generation spends three hours a day online and is the first to grow up with point-and-click pornography. Almost 90 percent of teens have viewed pornography online at one of the 300,000 adult websites, most while doing homework."''

  • '' "More than 25 percent of teen-targeted radio segments contain sexual content; 42 percent of the top selling CDs contain sexual content"''

  • '' "Going to prom leads to immoral choices, compromise, and even regret."''


A secondary emphasis is on obedience to authority:
  • ''"We will respect the authorities placed in our lives, even though some may not live as honorably as they should."'' (from the Battle Cry Teen Bill of Rights )


Battle Cry uses somewhat militant language and imagery, including images of swords, pervasive use of a red Pennant , and terms such as "God's Army", "enemy" and "battle" to encourage organization and mobilization. The organization does not advocate violence.


GOALS

The current (2006) goal of Battle Cry to recruit 100,000 churches and youth groups to cooperate with the organization in evangelizing and educating US and Canadian teens. Other goals include:
  • Grow all 100,000 youth groups to 300 teens each (from a current average of 12 youths)

  • Enlist one million registered and engaged individuals as leaders

  • Reach 31 million teens for Christ



ACTIVITIES



  • Pre-event rallies at seats of governmental power. These smaller rallies in 2006, each with a few hundred participants, included San Francisco City Hall and Detroit City Hall. A rally at a thus far undisclosed location has been announced for Philadelphia .


  • "Christian alternative to Myspace", battlecry.com ("It's not Myspace, it's HIS space")


  • Lobbying. Battle Cry's initial legislative strategy {Link without Title} is ''"to inform lawmakers of the plight of this generation and lobby them to pass legislation that protects our teens from the dangers they face while online and from advertising and other electronic media."''


  • Missions, internships, and camps for active members.



MARKETING PROGRAM

Battle Cry is marketed as a brand by Tocquigny Advertising of Austin, TX. "Tocquigny will help the organization re-launch its Battle Cry™ brand with the goal of spreading its message to 31 million teens across America."

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