| Asia Pacific Breweries |
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Asia Pacific Breweries is an Asian brewery company founded as Malayan Breweries Limited (MBL) in 1931. It currently controls 23 breweries in 9 countries in the Asia Pacific area. Heineken is the majority shareholder with a 42.5% stake. The company is listed on the Singapore Exchange . TIGER BEER Launched in 1932, Tiger Beer is APB's flagship brand. It is a 5% Abv bottled pale Lager . KEY BRANDS The company's main brands are: Tiger Beer, Heineken, Anchor, Baron's Strong Brew and ABC Extra Stout. DISTRIBUTION APB have breweries in nine countries: Singapore, Malaysia, Thailand, Vietnam, Cambodia , China, New Zealand, Papua New Guinea and Sri Lanka. The company distributes to over 60 countries worldwide. The company's stronghold is in Asia Pacific, especially in Singapore , Malaysia and Vietnam . In the USA, Tiger Beer's presence is strong in New York , Miami , San Francisco and Boston . In the UK, Tiger Beer can be found in over 8,000 premium bars/clubs and distribution outlets in UK's major cities such as London , Manchester , Leeds , Newcastle , etc. In March 2006, Anheuser-Busch was appointed the U.S. importer of Tiger Beer. The new agreement significantly broadens Tiger Beer’s U.S. distribution opportunities by giving Asia Pacific Breweries access to Anheuser-Busch’s network of nearly 600 independent wholesalers. In 2005, the brand recorded double-digit growth in the United States. TIME FOR A TIGER The "Time for a Tiger" slogan for Tiger Beer has been used since the 1930's, though it has been altered slightly to read "Time for Tiger". The writer Anthony Burgess named his first novel '' Time For A Tiger '' after the advertising slogan. The beer was popular in the Malaya of the 1950s, where Burgess was working. Burgess reveals in his autobiography that he was hoping after his ''Time For A Tiger'' was published that he might receive a complimentary case of Tiger beer from the manufacturer. The brewery was slow to oblige, only supplying a case several decades later when Burgess had achieved worldwide fame. "Alas," Burgess wrote, "I had become wholly a gin man." SEE ALSO EXTERNAL LINKS |
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