| Apple Jacks |
Article Index for Apple |
Website Links For Apple |
Information AboutApple Jacks |
| CATEGORIES ABOUT APPLE JACKS | |
| kellogg cereals | |
| breakfast cereals | |
|
Apple Jacks is a brand of Cereal produced by Kellogg's and targeted mainly at children. The product is described by Kellogg's as "crunchy, sweetened multi-grain cereal with apple and cinnamon", in spite of the Advertising claim that it doesn't taste like apples. Originally, all Apple Jacks cereal pieces were Orange and O-shaped, although they have become increasingly brighter and orangier over the decades. In the mid- 1990s , O-shaped Green pieces were introduced. On December 8 , 2003 , as part of a marketing promotion, the orange jacks remained O's but the green jacks turned into X's. ADVERTISING The first Apple Jacks mascot in the early 1960s was "Apple Head", a figure made from cutting a face onto a real apple and applying a hat and pieces of cereal for eyes. In the late 1960s the box depicted an "Apple Car" with pieces of cereal for wheels. Around , the children haven't been printed on the box or used in the commercials. A television ad campaign in the 1990s featured rebellious children expressing their allegiance to Apple Jacks, apple flavor or not, proclaiming, "We eat what we like!" Around the same time, similar ad campaigns for Twix and Bubble Tape focused on kids' ability to make their own choices, whether or not these choices made sense to grown-ups. This was in marked contrast to previous ad campaigns; for example, Kix cereal advertised itself as being "kid tested, mother approved." The shift toward marketing cereals directly at children signaled the growing recognition of children's influence on family purchases. As of 2005 , the marketing mascots are a lucky Jamaican cinnamon stick named CinnaMon and an accident-prone apple named Bad Apple. Labeled as ''Apple Jacks Adventures'' in print advertising, the commercials starring these rivals focus on CinnaMon upstaging Bad Apple by reaching a bowl of the cereal first, in spite of the apple's Wile E. Coyote -esque attempts to stop him. Despite his being the so-called villain of these commercials, Bad Apple is more sympathetic among viewers. (Additionally, CinnaMon is despised by these same viewers for encouraging Showboating and for Stereotyping of Jamaicans.) Taglines
INGREDIENTS Corn , Wheat , and Oat Flour ; Sugar ; Salt ; milled Corn ; Apple Juice concentrate; dried Apple s, Cinnamon ; modified Corn Starch ; Sodium Ascorbate and Ascorbic Acid ( Vitamin C ); Calcium Phosphate ; Yellow #6 ; Niacinamide ; reduced Iron ; Zinc Oxide ; Pyridoxine Hydrochloride ( Vitamin B6 ); Baking Soda ; Riboflavin ( Vitamin B2 ); Thiamin Hydrochloride ( Vitamin B1 ); Vitamin A Palmitate ; BHT ( Preservative ); Blue #1 ; Folic Acid ; Vitamin B12 and Vitamin D . Apple Jacks are classified as being Kosher dairy. EXTERNAL LINKS |
|
|