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In the early 1990s , several companies began to experiment with licensing less children-oriented material. Some, such as A.D. Vision , and Central Park Media and its imprints, achieved fairly substantial commercial success and went on to become major players in the now very lucrative American anime market. Others, such as AnimEigo , achieved more limited success. Many companies created directly by Japanese parent companies did not do as well, most releasing only one or two titles before folding their American operations.