This product placement provides an additional source of income for movie houses. If no airline has paid the producer's fees in order to feature in the movie, a producer will either use a fictional airline name, film aircraft landing or departing, possibly without revealing the plane's Livery , or only use interior cabin or Cockpit views. When an airline has paid to be shown, its name will be prominently shown during appropriate parts of the movie.
Among the airlines seen prominently in different movies are:
- Aeroflot (in '' The Bourne Supremacy '', '' Company Business '', '' The Jackal '', '' Birthday Girl '', '' The Terminal '')
- Aerolíneas Argentinas (in many Jorge Porcel movies)
- Aeroméxico (in many Mexican movies)
- Air Canada (in '' Airport '', '' French Kiss '', '' The Terminal '', '' Wait Until Dark '')
- '', '' Company Business '', '' Kiss Of The Dragon '', '' L'Auberge Espagnole '', '' Moonraker '' and '' Sabrina '', '' Transporter 2 ''. The livery was changed for ''Airport 79'', but you can tell the plane is from Air France. At the beginning of the movie the Concorde is being delivered from Paris to the new owners in the USA. Also, in one scene the registration ''F-BTSC'' can clearly be seen on the tail.)
- Air India (numerous Bollywood movies recently ''Swades''.)
- Air Panama (in a movie starring Venezuelan music group Los Chamos )
- America West Airlines (in '' When A Man Loves A Woman '', Andy Garcia played an America West pilot)
- American Airlines (in '' High Crimes '', '' Home Alone '', '' Home Alone 2 '', '' How Stella Got Her Groove Back '', '' Passport To Paris '', '' Stuck On You '', Fever Pitch '')
- '', '' The Parent Trap '', '' Three Men And A Baby '')
- British United Air Ferries (in '' Goldfinger '')
- Cayman Airways (in '' The Firm '')
- Cubana De Aviación (in '' The Godfather Part II '')
- Delta Air Lines (in '' Deception '', '' Greenmail '')
- Eastern Airlines (in '' Almost Famous '', '' Una Aventura LLamada Menudo '', '' Ernest Saves Christmas '', " Heartburn ", although the airline's planes being shown in ''Almost Famous'' cannot be considered successful advertising since by the release date Eastern was bankrupt)
- Hamburg Airlines (in '' Bend It Like Beckham '')
- Hawaiian Airlines (in '' A Very Brady Sequel '')
- Horizon Air (in '' Georgia '')
- Hughes Airwest (in '' The Gauntlet '', '' Black Girl '')
- Iberia (in '' The Pleasure Seekers '')
- Lufthansa (in '' The Lizzie McGuire Movie '', '' XXX '', '' EuroTrip '', '' Diamonds Are Forever '')
- Mexicana (in '' The Mexican '')
- Northwest Airlines (in '' Bridget Jones's Diary '', '' The Firm '', '' Deception '', '' Fargo ', Random Hearts)
- Oceanair (in '' Coneccion Caribe '')
- Olympic Airways (in '' Summer Of Love '')
- '', '' Dr. No '', '' From Russia With Love '', '' Live And Let Die '', '' Licence To Kill '', and '' Willy Wonka And The Chocolate Factory '')
- Qantas ( "'' Welcome To Woop Woop ''", "'' Rain Man ''")
- Royal Air Maroc (in '' The Living Daylights '')
- Singapore Airlines (in '' Black Ninja '')
- Transbrasil (in '' O Casamento De Louise '')
- TWA (in '' The Aviator '', '' Back To The Beach '', '' Dumb And Dumber '', '' Funny Face '', '' Great Balls Of Fire '', '' Rocky III '', '' Rocky IV '', '' Salsa '', '' Woman In Red '')
- Tower Air (in '' Liar Liar '', '' Turbulence '')
- United Airlines (in '' The Karate Kid Part 2 '', '' The Terminal '', '' 13 '')
- '', '' Wayne's World '', '' The Wedding Date '')
- Western Airlines (in '' Commando '')
If the film script requires an aircraft to crash or explode, there is less likelihood that a real airline will want to be associated with it and a fictitious name, livery and Airline Call Sign are most likely employed, such as the popular brand Oceanic Airlines . It is also interesting to note that airlines will rarely use a film which involves - or even mentions - an air crash as an in flight movie, or will edit it out. For instance, in the film '' Get Shorty '' a brief scene showing a plane crash was replaced with footage of a train crash.
In cheaper or less professionally directed films it is common to see characters depart in one type of airliner and arrive in another, or to depart and arrive at the same airport, even though the script implies that they are travelling elsewhere. Low budget films will often exhibit a discontinuity between the aircraft seen and the soundtrack heard, as producers simplistically assume that all jets sound the same. Unfortunately a film can soon look dated if a real airline features prominently, because that airline may collapse, change its livery or merge with another. One notable example of this was '''' which contained references to Pan Am spaceflights, although the actual Pan Am went bankrupt in the 1990s. Perhaps that is why landings and departures are often filmed from a position near to the centreline of a runway, which makes the external livery of the aircraft less obvious to the audience.
References to Pan Am also appeared in Blade Runner , which was filmed in 1984 but set in 2019 , and the airline originally went bankrupt in 1991 (Pan Am is currently operating again, although on a much smaller route network than before).
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