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The programme was a version of an activity at Japanese universities, the ''gaman taikai'' or ''endurance contest'', similar to Rag Week in the UK, where students try to outdo each other in withstanding unpleasant experiences. The TV programme featured teams from "name" universities such as Keio University who were subjected to various unpleasant ordeals such as being buried up to the neck in sand or licked by reptiles. The winner was the person who endured the longest.

Short segments of the programme were used in the British television shows, which humorously examined television programmes from around the world. The nature of the programme, for example that the participants were university students, was never explained, perhaps to increase the humorous and outrageous nature of the clips. Following "Clive James on television", clips from the now-defunct show were also used in the nineties in "Tarrant on TV". A very short-lived British version of the show was also created, hosted by Paul Ross , but it did not feature the extreme conditions of the original programme. Only one series of the British duplicate was produced for the cable channel Bravo ( Ftn ), and it was not a success.

The use of the clips on the Clive James show created some controversy, with some Japanese feeling that the show was unrepresentative, and some British former prisoners-of-war of the Japanese also complaining about the contents. Clive James went on to write a novel ''Brrm! Brrm!'', with a Japanese lead character, ''Akira Suzuki'', who was made fun of by his British friends using the word "endurance".


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