Information AboutXxl (magazine) |
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''XXL'' is a hip-hop magazine from Harris Publications . The magazine's editor-in-chief is Elliott Wilson. Since 1998, ''XXL'' has competed with Hip-hop powerhouses such as '' The Source Magazine '' and '' Vibe Magazine ''. It was started by disgruntled ''Source'' staffers James Bernard, Robert Marriott and Reginald Dennis, as well as others who wanted to make a better magazine than ''The Source'', which they saw as compromised. Benzino , a Boston, Massachusetts-based rapper and associate of ''The Source'' publisher Dave Mays, allegedly influenced the editorial content and rating system. ''XXL'''s goal was to provide their readers with the best talent, thus they established the motto "Hip-Hop on a Higher Level." They scored major advertising after ''The Source'' was taken over by Benzino and launched a battle against Eminem . Hip-Hop labels Def Jam and Interscope offered ''XXL'' most of their advertising and access to their feature artists. The sales increased with their February 2003 cover of Eminem, Dr. Dre and 50 Cent , which was subtitled "The Real Hip-Hop is Over Here." After the cover, ''XXL's'' average readership increased. By 2005, subscriptions had increased to 800,000 with an average readership of two million. In August 2005, ''XXL'' achieved its goal of becoming the best selling hip-hop magazine. The magazine's editor-in-chief Elliott Wilson is also a member of New York City's "ego trip" collective which partnered with VH1 to create the ''ego trip's Race-O-Rama!'' television trilogy in 2005. Not to be confused with the magazines:
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