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Willy Bogner




Willy Bogner Jr. was a familiar face in the international Ski scene until 1967, when he decided to concentrate his efforts on film-making. He returned in 1971 to launch his first ski collection, "Formula W". When his father died in 1977, Bogner returned to Munich from America to assume control of the company.

He has worked as a cameraman in several films requiring complex ski footage. His most notable work in this field can be seen in James Bond films from the 1960s through to the 1980s , specifically '' A View To A Kill '' for which he won the prestigious Bambi award in 1985.

He continues to be active within both the fashion and film aspects of his career. In 1998 he produced and presented his own weekly TV series, Willy Bogner's Snow Show, and since then he has also produced several specialist ski films, the most impressive of which are his IMAX movies. Meanwhile, the Bogner brand continues to roll out seasonal collections and even boasts its own cosmetics range for men and women.

A true achiever, his accomplishments haven't gone unnoticed: in 1999 he was awarded the Goldene Seidenschleife ("Golden Ribbon of Silk") to recognise excellence in enterprise.


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