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Witi




  Station Logo
  Station Slogan Milwaukee's Newscenter (news) <br>Just You Watch the Best (general)
  Station Branding ''WITI, FOX6 Milwaukee''
  Analog 6 ( VHF )
  Digital 33 ( UHF )
  Affiliations Fox (since 1994)
  Founded 1956
  Location Milwaukee, Wisconsin
  Former Callsigns none
  Callsign Meaning '''I'''ndependent '''T'''elevision '''I'''nc
  Owner News Corporation
  Former Affiliations Independent ( 1956 - 1959 )<br> CBS ( 1959 - 1961 , 1977 - 1994 )<br> ABC ( 1961 - 1977 )
  Homepage Fox6Milwaukeecom


WITI , '''''"FOX6 Milwaukee"''''', is a Fox Network owned-and-operated Television Station ( O&O ) located in Milwaukee, Wisconsin . Its signal covers most of southeastern Wisconsin , including the cities of Racine , Kenosha , Sheboygan and Waukesha . Its transmitter is located in Shorewood, Wisconsin .


STATION HISTORY


WITI's call letters stands for "Independent Television, Inc.," the corporation that originally owned the FCC license granted on June 11 1955 . The station began broadcasting on May 21 1956 . On August 8 1958 , Storer Broadcasting bought WITI in hopes of affiliating the station with the CBS network, which at the time had a UHF O&O in Milwaukee (WXIX channel 19; now WVTV channel 18). WITI became a CBS affiliate on April 1 1959 .

On April 2 , 1961 , WITI swapped networks with WISN and became the ABC affiliate for Milwaukee for the next sixteen years. The two swapped back on March 27 , 1977 .

George Gillett, Jr. bought the station from Storer Broadcasting in 1987 . After a series of mergers and bankruptcies, New World Communications became owners of the station in 1993 , despite rumors of CBS buying the station (along with WITI's sisters that carried CBS).

In the beginning of November 1994, WITI dropped CBS and instead affiliated with Fox . The reasoning went beyond the switching of all New World stations to Fox, because the station had carried Green Bay Packers games since 1977 from CBS, which until 1994 had the NFC contract for NFL games; by switching affiliations, except for a period of two months in 1994 (when WCGV was still the Fox affiliate), WITI was able to remain the 'home station' of the Packers since Fox held the NFC contract.

From February 1995 on, the station would be known as ''Six is News'' throughout the day in order to highlight the station's newly-expanded news schedule. Conversely during Fox prime time hours, the station was promoted as ''Fox is Six'' to try to build an audience for the growing network on the stronger Milwaukee station.

In 1996 , Fox's Television Stations Group bought WITI and the remaining New World stations outright, and after the approval of the sale in January 1997 , the station was rebranded as ''FOX SIX'' for all programming and station promotions, with the channel number still fully spelled out. Channel 6 officially became ''Fox 6'' in April 1998 with the introduction of their current news set.


PROGRAMMING

WITI, being a Fox O&O, airs mostly programming from Twentieth Television , including sitcoms (such as '' Malcolm In The Middle ''), court shows (like '' Divorce Court ''), and reality programming (like '' COPS ''). WITI double-runs '' Judge Judy '' and '' Judge Joe Brown '' in the afternoons, and '' Seinfeld '' before Fox prime time and in late night. The station airs many of Twentieth's series under test runs before they go into national syndication for non-Fox stations, including '' Texas Justice '', '' A Current Affair '', '' Good Day Live '' and currently, the new Geraldo Rivera show '' Geraldo At Large ''.


The station has not chosen to air Fox's children's block, in either the Fox Kids or the current 4Kids TV iterations, owing to the station's own locally-produced programming on Saturday mornings. The block stayed with WCGV for ten years after WITI took the Fox affiliation, and in September 2004 moved to independent station WMLW (Channel 41).

The station is also currently celebrating 50 years on the air in 2006, with promotions showing the station's history expected throughout the year which started airing on New Year's Day .


NEWSCASTS

Since Channel 6 became a Fox O&O, the station has put more emphasis on its local newscasts, and currently runs at least forty hours of news a week. The station's news usually runs in a strong third place behind WTMJ and WISN (both of whom fight it out for first place), though the morning newscast (Fox 6 Wakeup News) is very competitive with the national network shows, and occasionally comes in first in the ratings because of the program's local focus. The station is also one of the few Fox O&O stations to have a newscast at 10pm in the Central and Mountain timezones, with KSAZ in Phoenix WDAF in Kansas City WBRC in Birmingham and KDFW in Dallas-Ft. Worth . WTVT in Tampa is experimenting with a newscast in the Eastern Time Zone equivalent timeslot of 11pm.

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Sundays


BRANDING