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'''Leading the Way with Important Local Coverage''' (news),<br>'''One of America's Leading ABC Stations''' (general)
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''WISN 12'', ''12 News''
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12 ( VHF )
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34 ( UHF )
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ABC ( 1954 - 1961 Rejoined in 1977 )
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1954 as WTVW
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Milwaukee
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The '''WIS'''consin '''N'''ews (Former Milwaukee Hearst newspaper that merged with ''The Milwaukee Sentinel'')
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Hearst-Argyle
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DuMont , 1954 - 1955 ,<br> CBS , 1961 - 1977
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, '''''"WISN 12"''''' is a
Television station located in
Milwaukee ,
Wisconsin . Its signal covers most of southeastern Wisconsin, including
Racine ,
Kenosha ,
Sheboygan and
Waukesha . WISN is an affiliate of the
ABC television network. Its transmitter is located within Lincoln Park on
Milwaukee 's north side, where
WDJT (Channel 58) also transmits on a nearby tower. The station is owned by
Hearst-Argyle Television.
Former sister radio stations
WISN-AM (1130) and
WQBW-FM (formerly WLTQ-FM, 97.3) are now owned by
Clear Channel , and are unrelated to WISN in any way except for Channel 12 providing weather forecasts for Clear Channel's Milwaukee radio operations.
WISN first signed on the air on
October 27 ,
1954 with the call letters WTVW, which by 1955 it had changed to WISN, after being bought by the
Hearst Corporation , who transferred the call letters from their
Radio Station , WISN-AM. From the beginning, the station was an
ABC affiliate. Until
1956 , it also carried programming from the now-defunct
DuMont network.
Between
April 2 ,
1961 and
March 27 ,
1977 , WISN was a
CBS affiliate, but eventually switched affiliations back to
ABC , switching affiliations with
WITI both times.
. This straighter logo continues to be used in WISN's newscasts, with the newer
CGI -created 'slanted 12' logo in the infobox used for all other purposes.]]
Today WISN 12 clears all of the ABC schedule, though
ABC Kids E&I programming airs late Saturday and early Sunday morning because of their morning news programming on both days; the non-educational ''
Kim Possible '' and ''
Power Rangers SPD '' actually air overnight on early Monday morning.
The station airs the highest-rated programs in
Syndication , with ''
Live With Regis And Kelly '' after ''
Good Morning America '', ''
Starting Over '' before the ABC
Soap Opera lineup, and ''
Dr. Phil '' and ''
Oprah '' paired up in mid-afternoons together. ''
Entertainment Tonight '' airs before
Primetime , and ''
Access Hollywood '' airs after the 10pm newscast.
WISN also makes the claim based on
A.C. Nielsen research that it is among the top-rated ABC affiliates in the nation, which is based on market size and household ratings percentages.
The station also has a strong commitment to local news, and has found momentum after a month-long tribute to former main anchor Jerry Taff's retirement in
May 2005 , hiring popular local anchors and reporters released from other stations, a stronger ABC schedule, and a period of change at rival WTMJ due to weaker NBC ratings and newsroom changes.
WISN has added more newscasts to their schedule over the last two years, and is unusual in programming hour-long newscasts Saturday at 6pm, and Sunday at 10pm. The station also begins all their morning newscasts at 5am, seven days a week, a point made in all of their promotions for what is called ''12 News This Morning''. Because of all these reasons, the station is #1 for all news slots except for 10pm, where WTMJ continues to lead.
- 12 News This Morning - 5 AM-7 AM
- ---Anchors: Patrick Paolantonio and Caroline Lyders
- 12 News at Five - 5 PM-5:30 PM
- ---Anchors: Kathy Mykleby and Tammy Elliot
- 12 News at Six - 6 PM-6:30 PM
- ---Anchors: Toya Washington and Terry Sater
- 12 News at Ten - 10 PM-10:35 PM
- ---Anchors: Kathy Mykleby and Tammy Elliot
'
- 12 News This Morning Weekend - 5 AM-6 AM, 7 AM-9 AM
- ---Anchors: Portia Young and DeMarco Morgan
- 12 News at Five - 5 PM-5:30 PM Saturdays
- 12 News at 5:30 - 5:30 PM-6 PM Sundays
- 12 News at Six - 6 PM-6:30 PM Saturdays
- 12 News at Ten - 10 PM-10:30 PM
- ---Anchors for 5, 5:30, 6 and 10 Newscasts: Mike Miller and Kai Reed
- 12 News at 10:30 - 10:30 PM-11 PM Sundays
- 12 News On Assignment - 11 PM-Midnight