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the process and result of a change in basic assumptions within the ruling Theory of Science . Don Tapscott was the first to use the term to describe Information Technology and business in his book of the same title. It has since become widely applied to many other realms of human experience as well. KUHNIAN PARADIGM SHIFTS to demonstrate the way in which a paradigm shift could cause one to see the same information in an entirely different way.]] An Epistemological paradigm shift was called a Scientific Revolution by epistemologist and Historian Of Science Thomas Kuhn in his book '' The Structure Of Scientific Revolutions ''. A scientific revolution occurs, according to Kuhn, when scientists encounter anomalies which cannot be explained by the universally accepted Paradigm within which scientific progress has thereto been made. The paradigm, in Kuhn's view, is not simply the current theory, but the entire Worldview in which it exists, and all of the implications which come with it. There are anomalies for all paradigms, Kuhn maintained, that are brushed away as acceptable levels of error, or simply ignored and not dealt with (a principal argument Kuhn uses to reject Karl Popper 's model of Falsifiability as the key force involved in scientific change). Rather, according to Kuhn, anomalies have various levels of significance to the practitioners of science at the time. To put it in the context of early 20th century physics, some scientists found the problems with calculating Mercury's Perihelion more troubling than the Michelson-Morley Experiment results, and some the other way around. Kuhn's model of scientific change differs here, and in many places, from that of the Logical Positivists in that it puts an enhanced emphasis on the individual humans involved as scientists, rather than abstracting science into a purely logical or philosophical venture. When enough significant anomalies have accrued against a current paradigm, the scientific discipline is thrown into a state of ''crisis,'' according to Kuhn. During this crisis, new ideas, perhaps ones previously discarded, are tried. Eventually a ''new'' paradigm is formed, which gains its own new followers, and an intellectual "battle" takes place between the followers of the new paradigm and the hold-outs of the old paradigm. Again, for early 20th century physics, the transition between the photographs of light bending around the sun to be compelling, some questioned their accuracy and meaning. Sometimes the convincing force is just time itself and the human toll it takes, Kuhn pointed out, using a quote from Max Planck : "a new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it." After a given discipline has changed from one paradigm to another, this is called, in Kuhn's terminology, a ''scientific revolution'' or a ''paradigm shift''. It is often this final conclusion, the result of the long process, that is meant when the term ''paradigm shift'' is used colloquially: simply the (often radical) change of worldview, without reference to the specificities of Kuhn's historical argument. A common misinterpretation of Kuhnian paradigms is the belief that the discovery of paradigm shifts and the dynamic nature of science (with its many opportunities for subjective judgments by scientists) is a case for , Religious Concepts or Pseudoscience would be of equal working value to true Science . Kuhn vehemently denies this interpretation and states that when a scientific paradigm is replaced by a new one, albeit through a complex social process, the new one is ''always better'', not just different. These claims of relativism are, however, tied to another claim that Kuhn does at least somewhat endorse: that the language and theories of different paradigms cannot be translated into one another or rationally evaluated against one another — that they are ''incommensurable''. This gave rise to much talk of different peoples and cultures having radically different worldviews or conceptual schemes — so different that whether or not one was better, they could not be understood by one another. However, the Philosopher Donald Davidson published a highly-regarded essay in 1974, "On the Very Idea of a Conceptual Scheme," arguing that the notion that any languages or theories could be incommensurable with one another was itself incoherent. If this is correct, Kuhn's claims must be taken in a weaker sense than they often are. Furthermore, the hold of the Kuhnian analysis on Social Science has long been tenuous with the wide application of multi-paradigmatic approaches in order to understand complex human behaviour (see for example John Hassard, ''Sociology and Organisation Theory. Positivism, Paradigm and Postmodernity''. Cambridge University Press. 1993.) EXAMPLES OF PARADIGM SHIFTS IN SCIENCE There are a number of "classical cases" given for examples of Kuhnian paradigm shifts in science. The most common criticism of Kuhn from historians of science, though, is that the notion of a clean paradigm shift only seems to apply when one takes a very abstract view of the history of any given theory transition. When looking at the details, it has been argued, it becomes increasingly difficult to discern a coherent "paradigm" to shift in to or out of, unless one is examining only Pedagogical practices (such as textbooks, which is in fact largely how Kuhn developed his theory). If paradigm shifts exist in the Kuhnian sense, the following are generally considered to be examples:
OTHER USES The term "paradigm shift" has found uses in other contexts, representing the notion of a major change in a certain thought-pattern — a radical change in personal beliefs, complex systems or organizations, replacing the former way of thinking or organizing with a radically different way of thinking or organizing:
Examples of paradigm shifts in complex systems and organizations:
The phrase has been abused in " Marketing Speak ", and is often considered a meaningless Buzzword in this context. This is now so widespread that R. L. Trask lists it in his book ''Mind The Gaffe'' as a phrase never to use, and he advises caution when reading anything that contains this phrase. SEE ALSO EXTERNAL LINKS
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