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During the 1950s, its initial focus was placed on the force in the Underdeveloped World. Economically, the mass media was viewed as integral to the Diffusion of modern forms of social organizations and technology over traditional economies, with literacy playing an especial cultural role in this. Modernization theorists also maintained that this would serve to promote a diffusion of liberal-democratic political ideals within less developed countries. Several branches of the theory exist today, and it is generally viewed as a model whereby the Third and Second Worlds are seen to benefit (with aid and guidance from the First World ) economically, politically, culturally, and demographically through the Acculturation of the modern policies and values of the Western World . A theory antithetical to the Modernization model which emerged largely as a response to it was Dependency Theory . One of its earliest branches, and the one most critical of Modernization theory, was the World Systems Theory developed by Immanuel Wallerstein . Wallerstein argued that the 'periphery' (the ''semi-periphery'' and ''periphery,'' both between and within countries) localities are, in fact, exploited and kept in a state of backwardness by the developed ''core''; a core which profits from the peripheries' cheap, unskilled labour and raw materials (''i.e.'' from those nations' lack of a skilled workforce and industries that can process raw materials locally). Theories of Modernization have been developed and popularised in 1950s and 1960s. It combines the previous theories of sociocultural evolution with practical experiences and empirical research, especially those from the era of Decolonization . The theory states that:
Developing from classical social evolutionism theories, theory of modernization stresses the modernisation factor: many societies are simply trying (or need to) emulate the most successful societies and cultures. It also states that it is possible to do so, thus supporting the concepts of Social Engineering and that the developed countries can and should help those less developed, directly or indirectly. Among the scientists who contributed much to this theory are side of the modernisation, trying to show factors needed for a country to reach the path to modernisation in his Rostovian Take-off Model . David Apter concentrated on the Political System and History Of Democracy , researching the connection between Democracy , good Governance and Efficiency and modernisation. David McClelland (''The Achieving Society'', 1967) approached this subject from the Psychological perspective , with his Motivation s theory, arguing that modernisation cannot happen until given society values innovation, success and free enterprise. Alex Inkeles (''Becoming Modern'', 1974) similarly creates a model of ''modern personality'', which needs to be independent, active, interested in public policies and cultural matters, open for new experiences, rational and being able to create long-term plans for the future. Theory of modernization has been subject to some criticism similar to that levied on classical social evolutionism, especially for being too Ethnocentric , one-sided and focused on the Western world and culture. REFERENCES
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