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This design was released to the market in 1984 , and in 1985 Bernard Hinault used it to his victory in Tour De France . He credited the pedals for preventing further injuries in a crash that he suffered in the middle of the race, and today the same idea is in widespread use in Road Cycling , Track Cycling and Mountain Biking . In the 1980s LOOK was acquired by the Tapie group, who also sponsored the La Vie Claire professional Cycling Team which had Bernard Hinault and Greg LeMond in its roster. It started producing Bicycle Frame s made from Carbon Fibre , and is considered a pioneer in this area. In 1994 , the ski attachment division was sold to Skis Rossignol , and the cycle division was spun off as an independent company, Look Cycle S.A.. In 1998 , Dominique Bergin purchased the company in association with LOOK management. The name of the company is now LOOK CYCLE INTERNATIONAL S.A., and is identified closely with Laurent Jalabert , a French cyclist who in the 1990s rode LOOK frames to many victories and is currently a consultant for LOOK. External links |