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Dose (magazine)
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''Dose'' magazine was launched on , Vancouver , Calgary , Edmonton , and Ottawa . The magazine earns revenue through advertising, and is aimed at the lucrative demographic of 18 to 34 year olds.

The magazine is published 5 days a week (Monday to Friday) in a 23" × 12.5" format that is slightly smaller than a Tabloid . (It is, when folded, 11.5" × 12.5", which is almost a square.) Although labelled a magazine, it is printed on Newsprint like a newspaper and is the same dimensions as the type of advertising "pull-out" sections currently favored by the CanWest Global chain. The magazine is 20 pages from Monday through Thursday (Daily Edition) and 24 pages on Friday (Weekend Edition). Weekly Editions include sections such as:
  • ''Home''—headlines, weather, etc., akin to the front page of newspapers

  • ''News''—the feature article, plus an assortment of news and editorials (including fashion news)

  • ''Goods''—new or interesting products to check out

  • ''Rub''—celebrity news and gossip

  • ''the Spread''—the centre spread (with one article)

  • ''Fix''—assorted entertainment reviews

  • ''Go''—local concert and events listings

  • ''Working''—employment advice and local job listings

  • ''Play''—sports

  • ''Hey''—featuring comments on a selected issue by random ordinary folks

  • ''Overdose''—the last page, with horoscopes, a letter column, puzzles, etc.

    • etc.


''Dose'' is a mixture of standalone features and coverage of daily news, sometimes from an irreverent perspective. Each daily issue has a theme, and the top margins of every page usually include trivia items related to the theme.


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