| Business Process Outsourcing In The Philippines |
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This emerging industry is fueled by Customer Care , Finance / Accounting , Human Resources , and Information Technology Services . Though customer care call centers form the largest part of the BPO boom locally, the Philippines' language proficient information technology, human resource, and finance/accounting professionals are a significant contributing factors as well. Proficiency in English and Spanish , were major factors in the growth of BPO in the Philippines. The Philippines has the largest number of accredited accountants in Asia , with the number growing yearly. Filipino accountants are also renowned for their flexibility in working with multiple accounting standards. Areas such as Baguio City , Bacolod City , Cagayan De Oro , Cebu City , Clark , Davao City , Dumaguete City , and Iloilo City are being developed for offshore operations. The Philippines' ''Center for International Trade Expositions and Missions'' (CITEM) report for 2004 cited the Philippines as among the top 10 choices for offshore operations. Major companies that already operate in the Philippines include AIG , AOL , Barnes & Noble , Chevron , Citigroup , Dell , HP , IBM , Intel , JPMorgan Chase , Motorola , Procter & Gamble , and Trend Micro . Notable BPO vendors include Accenture , Convergys , and Unisys . A survey by Kelly Services, Inc. based in Michigan , showed that India is no longer the first choice of U.S. companies looking to setup their offshore backroom operations. The study also cited companies eyeing the Philippines as the better site due to quality. CALL CENTER INDUSTRY See Also: Call center industry in the Philippines The Philippines is considered as the most serious rival to India in the global BPO market. This is because as a former American colony, the country's education system is patterned after the American education system and this includes American-style diction and pronunciation of the English language. This gives Filipino -English a neutral or an almost American accent, an advantage in dealing with the mostly American clientele. By contrast, while an emerging IT powerhouse, India's call center industry is criticized for having a language barrier due to the fact that Indians (as a former British colony) are educated in British -style English which is compounded by the heavy Indian accent. In 2005 , the country ranked 3rd in the world for top BPO destinations, according to neoIT's 2005 Mapping Offshore Markets Update. MEDICAL TRANSCRIPTION INDUSTRY These companies do mostly medical reports, discharge summaries, operative reports, therapy/rehabilitation notes, chart notes, and hospital and clinic reports using state-of-the-art software and equipment from the U.S. They can transcribe up to 1,000 lines per medical transcriptionist per day at a 98% average accuracy rate, and they conduct training programs for their transcriptionists to continuously upgrade their performance. Most of them offer 24x7 services and have an average turnaround time of 24 hours, with the ability to deliver output in 3 to 6 hours in emergency cases. The industry is now in the process of pursuing certification for individual companies’ services to further promote the country’s capabilities in this area. An industry alliance is also now being forged to ensure the sector’s continued growth in partnership with the government. Inclusion of medical transcription subjects in medical courses is likewise being pushed, to further expand the country’s pool of skilled medical transcriptionists. SOFTWARE AND APPLICATION DEVELOPMENT INDUSTRY Software development in the Philippines has been in existence for more than two decades already, and yet the country’s capabilities in this area are relatively still little-known worldwide. The secret, however, is now out of the bag. The 2002 Global New Economy Index of the META Group, a US-based research group, cited the Philippines for the “excellent availability” of skilled IT workers in the country and Filipino IT workers for their proficiency in mainframes, minicomputers and microcomputers as well as for their technical and business skills for information and communications technology (ICT) projects. Their low cost vis-à-vis their outstanding IT and business skills is their main advantage, of course. The country’s numerous world-class yet affordable IT schools ensure these able workers’ continued education. Global software development companies that have located in the Philippines are quick to add to their Filipino IT staff’s total value, though, their English proficiency, multicultural adaptability, flexibility, superior work ethic, initiative, loyalty, and high degree of trainability. These professionals deliver such software development services as analysis and design, programming and testing, customization, reengineering and conversion, installation and maintenance, and education and training. In addition to its people, the Philippines also boasts of an excellent and increasingly cost-competitive ICT infrastructure as well as progressively IT-friendly policies and incentives. FINANCE, LOGISTICS AND ACCOUNTING DEVELOPMENT INDUSTRY The Philippines is fast becoming a regional and global hub for shared corporate backroom operations, especially for financial services such as accounting and bookkeeping, account maintenance, accounts receivable collection, accounts payable administration, payroll processing, asset management, financial analysis and auditing, management consulting, inventory control and purchasing, expense and revenue reporting, financial reporting, tax reporting, and other finance-related services such as financial leasing, credit card administration, factoring and stock brokering; as well as for logistics management, and cargo shipment management. Accounting primarily for these companies’ choice of the Philippines as the location for their shared backroom operations is the country’s rich pool of low-cost yet English- and IT-proficient business, accounting, HRM and engineering graduates. Moreover, the World Competitiveness Report 2001 ranked the Philippines 16th of 49 countries for “International Business Experience.” These professionals are also particularly noteworthy for their marked customer service orientation, superior work ethic, high degree of trainability, flexibility, multicultural adaptability, and loyalty. Rounding up the Philippines’ advantages as a BPO destination are its strategic location, the availability of prime yet low-cost real estate in the country, its good and increasingly cost-competitive telecommunications and other business infrastructure, its expatriate-agreeable lifestyle, and its progressively IT-supportive policies and incentives. ANIMATION INDUSTRY Filipino animators do well in the global market for animation, which is fast growing due to the increasing popularity of animation as an entertainment medium not just for free and cable TV and the movies but also for computer games, as well as an advertising medium, a graphics medium for Internet content, and an information and educational tool. Their services range from full 2D and 3D animation, including pre- and post-production services such as layouting, in-betweening, clean-up, digital background production through scanning and pre-compositing, color styling, special effects creation, and digital ink and paint application, to flash animation and web design, graphic and art design, mobile applications, and art and animation training. SEE ALSO
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